Social Media Manager

Wadic; Lahore; On-site; PKR 2,000,000 - 3,500,000; Full time

Job summary

Wadic in Lahore is seeking an experienced Social Media Manager to lead our social media initiatives, oversee a growing team of specialists, and strengthen our digital presence across platforms.

You will develop effective social media strategies, execute high‑performing campaigns (paid and organic), monitor performance, and drive brand awareness, engagement, and lead generation.

Collaborate with marketing and sales to ensure consistent messaging and timely reporting.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business or related field.
• 5–6 years in social media marketing with 1–2 years in leadership roles.
• Proven success planning and executing social media campaigns that drive measurable results.
• Hands-on experience with analytics and advertising platforms such as Google Analytics and Meta Ads Manager.
• Strong leadership, communication, organizational and project management skills.
• Creative mindset with ability to identify trends and develop content strategies.

Responsibilities

• Develop and implement social media strategies that support business objectives.
• Supervise and mentor a team of social media specialists, content creators, and designers.
• Plan, create, and manage content for Facebook, Instagram, LinkedIn, YouTube, X, TikTok, and more.
• Execute and optimize paid and organic campaigns to increase reach, engagement, and lead generation.
• Monitor campaign performance, analyze metrics, and implement improvements for ROI.
• Coordinate with marketing, sales, and creative teams to ensure consistent branding.
• Stay updated on social media trends and platform updates.
• Manage advertising budgets and monitor spend.
• Prepare regular performance reports with insights on growth and outcomes.

Skills

Social media marketing

Team leadership

Content strategy

Digital analytics

Campaign optimization

Communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business

Tools

Google Analytics

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Position Title: Social Media Manager

Employment Type: Full-Time (On-Site)

Location: College Road, Township, Lahore

Working Hours: Night Shift | 9:00 PM – 6:00 AM (PKT)

About the Role

We are looking for an experienced and creative Social Media Manager to lead our social media initiatives, oversee a growing team, and strengthen our digital presence. The ideal candidate will be responsible for developing effective social media strategies, executing high-performing campaigns, and driving brand awareness, audience engagement, and lead generation across multiple digital platforms.

Key Responsibilities

• Develop and implement social media strategies that support overall business and marketing objectives.
• Supervise, mentor, and guide a team of social media specialists, content creators, and graphic designers.
• Plan, create, and manage engaging content for platforms including Facebook, Instagram, LinkedIn, YouTube, X (Twitter), TikTok, and other relevant channels.
• Execute and optimize both paid and organic social media campaigns to increase reach, engagement, lead generation, and conversions.
• Monitor campaign performance, analyze key metrics, and implement improvements to maximize results and return on investment.
• Coordinate with marketing, sales, and creative teams to ensure consistent branding and messaging across all platforms.
• Stay informed about the latest social media trends, platform updates, and digital marketing best practices.
• Manage advertising budgets effectively and monitor campaign spending.
• Prepare regular performance reports highlighting campaign insights, audience growth, and lead generation outcomes.

Qualifications & Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related discipline.
• 5–6 years of experience in social media marketing, including at least 1–2 years in a team leadership or managerial role.
• Demonstrated success in planning, executing, and optimizing social media campaigns that generate measurable business results.
• Hands‑on experience with digital analytics and advertising platforms such as Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and similar tools.
• Strong leadership, communication, organizational, and project management skills.
• Creative mindset with the ability to identify emerging trends and develop engaging content strategies.
• Ability to work efficiently in a fast‑paced, target‑driven environment while managing multiple priorities.