Social Media Executive

Zakhira Traders; Saddar; On-site; PKR 600,000 - 900,000; Full time

Benefits offered by this job

Accomodation

Job summary

Zakhira Traders - RWP is seeking a creative Social Media Advertising Executive to grow awareness and online sales for our garments e-commerce brand.

You will plan, launch, and optimize paid campaigns across fashion-focused platforms, craft compelling ad copy and visuals, coordinate with ecommerce and product teams, and report insights to drive growth. Based in Rawalpindi, this role rewards data-driven creativity and teamwork to build a trusted online presence.

Qualifications

• Practical experience planning, launching, and optimizing paid social media advertising campaigns.
• Working knowledge of Meta Ads Manager and social platforms used for fashion and e-commerce promotion.
• Ability to define audiences, manage campaign budgets, test creative variations, and improve conversion performance.
• Strong advertising copywriting and creative briefing skills, with an eye for apparel, styling, and visual presentation.
• Comfort interpreting campaign metrics, preparing reports, and translating results into actionable recommendations.
• Understanding of e-commerce customer journeys, product promotion, and social media content calendars.

Responsibilities

• Plan, create, and manage paid social media campaigns to promote apparel products and seasonal offers.
• Develop engaging fashion-focused ad content, including copy, creative concepts, and campaign briefs aligned with the brand.
• Set up, monitor, and optimize campaigns using audience targeting, budgets, placements, and performance data.
• Track key metrics such as reach, engagement, clicks, conversions, and return on advertising spend; prepare clear performance reports.
• Coordinate with the ecommerce and product teams to align campaigns with inventory, product launches, and customer needs.
• Monitor social trends, competitor activity, and campaign results, then recommend practical improvements.

Skills

Social media advertising

Meta Ads Manager

Audience targeting

Campaign budgeting

Copywriting

Data analysis

Job description

Job Description

Zakhira Traders - RWP is a Rawalpindi-based garments e-commerce business bringing quality branded Western clothing to customers through a convenient, affordable, and trusted online shopping experience.

We are seeking a creative, motivated Social Media Advertising Executive to grow awareness and online sales while supporting customer satisfaction and sustainable business growth.

Responsibilities

• Plan, create, and manage paid social media campaigns to promote apparel products and seasonal offers.
• Develop engaging fashion-focused ad content, including copy, creative concepts, and campaign briefs aligned with the brand.
• Set up, monitor, and optimize campaigns using audience targeting, budgets, placements, and performance data.
• Track key metrics such as reach, engagement, clicks, conversions, and return on advertising spend; prepare clear performance reports.
• Coordinate with the e-commerce and product teams to align campaigns with inventory, product launches, and customer needs.
• Monitor social trends, competitor activity, and campaign results, then recommend practical improvements.

This role is based in Rawalpindi and is suited to someone who combines creative judgment with data-driven execution. The successful candidate will contribute to a consistent, trustworthy online brand presence and help turn relevant social audiences into customers.

Job Specification

• Practical experience planning, launching, and optimizing paid social media advertising campaigns.
• Working knowledge of Meta Ads Manager and social platforms used for fashion and e-commerce promotion.
• Ability to define audiences, manage campaign budgets, test creative variations, and improve conversion performance.
• Strong advertising copywriting and creative briefing skills, with an eye for apparel, styling, and visual presentation.
• Comfort interpreting campaign metrics, preparing reports, and translating results into actionable recommendations.
• Understanding of e-commerce customer journeys, product promotion, and social media content calendars.
• Organized project coordination, attention to detail, and clear communication when working with internal teams.

Job Rewards and Benefits

Accomodation