Fashion Social Ads Lead — Data-Driven Growth & Brand

Zakhira Traders; Saddar; On-site; PKR 600,000 - 900,000; Full time

Benefits offered by this job

Accomodation

Job summary

Zakhira Traders - RWP is seeking a creative Social Media Advertising Executive to grow awareness and online sales for our garments e-commerce brand.

You will plan, launch, and optimize paid campaigns across fashion-focused platforms, craft compelling ad copy and visuals, coordinate with ecommerce and product teams, and report insights to drive growth. Based in Rawalpindi, this role rewards data-driven creativity and teamwork to build a trusted online presence.

Qualifications

• Practical experience planning, launching, and optimizing paid social media advertising campaigns.
• Working knowledge of Meta Ads Manager and social platforms used for fashion and e-commerce promotion.
• Ability to define audiences, manage campaign budgets, test creative variations, and improve conversion performance.
• Strong advertising copywriting and creative briefing skills, with an eye for apparel, styling, and visual presentation.
• Comfort interpreting campaign metrics, preparing reports, and translating results into actionable recommendations.
• Understanding of e-commerce customer journeys, product promotion, and social media content calendars.

Responsibilities

• Plan, create, and manage paid social media campaigns to promote apparel products and seasonal offers.
• Develop engaging fashion-focused ad content, including copy, creative concepts, and campaign briefs aligned with the brand.
• Set up, monitor, and optimize campaigns using audience targeting, budgets, placements, and performance data.
• Track key metrics such as reach, engagement, clicks, conversions, and return on advertising spend; prepare clear performance reports.
• Coordinate with the ecommerce and product teams to align campaigns with inventory, product launches, and customer needs.
• Monitor social trends, competitor activity, and campaign results, then recommend practical improvements.

Skills

Social media advertising

Meta Ads Manager

Audience targeting

Campaign budgeting

Copywriting

Data analysis

Job description

Zakhira Traders - RWP is seeking a creative Social Media Advertising Executive to grow awareness and online sales for our garments e-commerce brand.

You will plan, launch, and optimize paid campaigns across fashion-focused platforms, craft compelling ad copy and visuals, coordinate with ecommerce and product teams, and report insights to drive growth. Based in Rawalpindi, this role rewards data-driven creativity and teamwork to build a trusted online presence.