Social Media Executive

ABN Foods - Allahabad Naturals; Multan; On-site; PKR 1,200,000 - 1,900,000; Full time

Benefits offered by this job

Incentive Bonus

Leaves

Job summary

Abnfood (Pvt. Ltd.) in Multan, Pakistan, is seeking aMarketing Specialist to grow brand awareness and engage local customers. You will create and manage content across Facebook and Instagram, engage audiences, and collaborate with operations and customer service for offers and updates.

The role requires strong English/Urdu writing, experience with social platforms, and the ability to analyze performance data to drive improvements.

Qualifications

• Proven experience managing social media accounts for brands, preferably in consumer services or retail.
• Strong writing and copy-editing skills in English and Urdu; ability to craft concise, engaging captions.
• Familiarity with social analytics, including reach, engagement, impressions, and CTR.
• Practical experience with Facebook and Instagram tools like Pages, Creator Studio, and Ads Manager.
• Basic photo and video editing using Canva, Adobe Spark, or equivalents.
• Ability to develop content calendars and use scheduling tools such as Buffer or Hootsuite.
• Good interpersonal skills for cross-team coordination and timely customer responses.

Responsibilities

• Develop and maintain a content calendar for Facebook, Instagram, and local platforms tailored to Multan customers.
• Create, schedule, and publish engaging posts, stories, and short-form content, including images, captions, and basic video clips.
• Monitor social accounts daily and respond to comments and direct messages promptly and professionally.
• Track performance metrics, produce weekly reports, and recommend optimizations to boost engagement and reach.
• Coordinate with operations and customer service to promote offers, events, and service updates.

Skills

Social media management

English writing

Urdu writing

Facebook & Instagram tools

Photo & video editing

Content calendars

Scheduling tools

Social analytics

Interpersonal skills

Brand voice

Tools

Canva

Adobe Spark

Buffer

Hootsuite

Facebook Ads Manager

Job description

Job Description

Company: Abnfood (Pvt. Ltd.)

Location: Multan, Pakistan (on-site)

Role Overview

Join the Multan marketing team to grow brand awareness, engage local customers, and support consumer-facing operations. Report to the Marketing Manager and work closely with operations and customer service to create relevant content, manage social channels, and turn audience insights into measurable results.

Key Responsibilities

• Develop and maintain a content calendar for Facebook, Instagram, and other local platforms tailored to Multan customers.
• Create, schedule, and publish engaging posts, stories, and short-form content, including images, captions, and basic video clips.
• Monitor social accounts daily and respond to comments and direct messages promptly and professionally.
• Track performance metrics, produce weekly reports, and recommend optimizations to boost engagement and reach.
• Coordinate with operations and customer service to promote offers, events, and service updates.

Job Specification

• Proven experience managing social media accounts for brands, preferably in consumer services or retail.
• Strong writing and copy-editing skills in English and Urdu; ability to craft concise, engaging captions.
• Practical experience with Facebook and Instagram tools, including Pages, Creator Studio, and Ads Manager.
• Basic photo and video editing skills using mobile or desktop apps such as Canva, Adobe Spark, or equivalent.
• Ability to develop content calendars and use scheduling tools such as Buffer, Hootsuite, or similar.
• Familiarity with social analytics, including reach, engagement, impressions, and CTR; ability to create simple performance reports.
• Good interpersonal skills for cross-team coordination and timely customer responses.
• Attention to brand voice, detail orientation, and ability to manage multiple content tasks in a fast-paced environment.

Job Rewards and Benefits

Incentive Bonus,Leaves