Social Media & Branding Associate

Buch International Hospital; Multan; On-site; PKR 900,000 - 1,400,000; Full time

Job summary

Buch International Hospital in Multan, Pakistan is seeking a marketing professional to support and execute creative design, digital marketing, content creation, and corporate communications. The role focuses on building engaging content, managing social media, coordinating events, and ensuring brand consistency across channels.

The candidate will contribute to marketing planning, performance analysis, and vendor coordination, working with internal teams to deliver timely, brand-aligned

Qualifications

• Bachelor’s degree in Marketing or related field.
• Master’s degree preferred for advanced roles.
• 3–5 years of practical marketing experience.

Responsibilities

• Develop engaging visual and written content for campaigns.
• Manage social media communities and digital marketing campaigns.
• Coordinate brand-consistent marketing across digital and offline channels.
• Support marketing planning, performance analysis and reporting.

Skills

SEO Content Writing

Social Media Management

Brand Management

Meta Business Suite

Google Analytics

Education

Bachelor's degree in Marketing

Master's degree preferred

Tools

N/A

Job description

Multan, Pakistan Full-time Buch International Hospital

Company Description

Buch International Hospital established as a 250-bedded state-of-the-art facility, is a multidisciplinary institute providing comprehensive medical and surgical care under one roof. With a singular focus on providing high-quality and most compassionate care to each and every patient, we have fostered a culture of innovation and sustainability. BIH is committed to providing timely and evidence-based care without compromising on quality and achieving standards of excellence in all aspects of patient care. To remain at the forefront of medicine, our patient care is an amalgamation of innovative techniques and state-of-the-art medical care. Patient-centeredness, safety, efficiency, quality, and equity – are at the heart of all our operations. We are changing the culture of healthcare practices in Southern Punjab based on our patient-centric approach and work ethos; Patient First!. We as a team, from CEO to housekeeper, focus on creating positive patient journey experiences where the patient feels safe & experiences excellent services. At BIH everyone is a “Care Provider”. With great care and compassion, we have designed & mapped our patient journey experiences to identify and build upon all patient touchpoints during each stage of interaction to augment both; patient engagement and satisfaction.

Job Description

Responsible for supporting and executing the organization’s creative design, digital marketing, content creation, social media, branding, campaign, and corporate communication activities. The role involves developing engaging visual and written content, managing social media communities, supporting integrated marketing campaigns, coordinating corporate sessions and events, maintaining brand consistency across digital and offline channels, and assisting with website updates and consultant coordination. The position also contributes to marketing planning, performance analysis, reporting, creative research, and innovation, while providing operational and administrative support to the department lead. The role requires close collaboration with internal departments, external vendors, consultants, and other stakeholders to ensure timely delivery of high-quality, brand-aligned marketing and communication initiatives.

Qualifications

Bachelor’s degree in Marketing or a related field. Candidates with Master’s degree will be preferred.

Additional Information

Skills: SEO Content Writing, Social Media Management, Brand Management, Meta Business Suite, Google Analytics. Experience: Minimum 3 to 5 years of practical experience.