Marketing Coordinator

Buch International Hospital; Multan; On-site; PKR 1,339,000 - 2,009,000; Full time

Job summary

Buch International Hospital in Multan, Pakistan, is seeking a Marketing Coordinator to drive content creation, video production, event coordination, and brand campaigns across digital and on-ground channels.

You will manage in-house screens, plan healthcare videos, coordinate medical camps, and ensure marketing materials align with BIH brand standards while tracking budgets and vendor costs.

Qualifications

• Bachelor’s degree in Marketing or a related field.
• Master’s degree preferred.

Responsibilities

• Coordinate and execute marketing activities across digital, visual, outdoor, and on-ground platforms.
• Plan, produce, and edit healthcare videos and consultant introductions.
• Manage hospital events, medical camps, CME/CPD sessions, and promotional campaigns.
• Maintain marketing budgets, vendor costs, and ensure BIH brand consistency.

Skills

Photography

Videography

Education

Bachelor’s degree in Marketing

Master’s degree in Marketing

Tools

Adobe Premiere Pro

Adobe Photoshop

Canva

CapCut

Job description

Multan, Pakistan Full-time Buch International Hospital

Company Description

Buch International Hospital established as a 250-bedded state-of-the-art facility, is a multidisciplinary institute providing comprehensive medical and surgical care under one roof. With a singular focus on providing high-quality and most compassionate care to each and every patient, we have fostered a culture of innovation and sustainability. BIH is committed to providing timely and evidence-based care without compromising on quality and achieving standards of excellence in all aspects of patient care. To remain at the forefront of medicine, our patient care is an amalgamation of innovative techniques and state-of-the-art medical care. Patient-centeredness, safety, efficiency, quality, and equity – are at the heart of all our operations. We are changing the culture of healthcare practices in Southern Punjab based on our patient-centric approach and work ethos; Patient First!. We as a team, from CEO to housekeeper, focus on creating positive patient journey experiences where the patient feels safe & experiences excellent services. At BIH everyone is a “Care Provider”. With great care and compassion, we have designed & mapped our patient journey experiences to identify and build upon all patient touchpoints during each stage of interaction to augment both; patient engagement and satisfaction.

Job Description

The Marketing Coordinator will be responsible for coordinating and executing marketing activities at Buch International Hospital (BIH) across digital, visual, outdoor, and on-ground platforms. The role will focus on content creation, video production, event and medical camp coordination, brand communication, promotional campaigns, and marketing expense management. Key responsibilities include: Managing and updating in-house LCD screens and promotional content. Planning, producing, recording, and editing healthcare videos, consultant introductions, patient testimonials, department promotions, and awareness content. Providing photography and videography coverage for hospital events, CME/CPD sessions, workshops, conferences, and awareness activities. Coordinating medical camps, including promotion, branding, vendor coordination, on-ground execution, and post-event content. Designing and coordinating certificates, badges, invitations, standees, backdrops, banners, and other marketing collateral. Managing outdoor marketing activities, including billboards, streamers, signage, standees, and promotional displays. Maintaining marketing budgets, expense records, vendor costs, and expenditure reports. Ensuring all marketing materials and communications consistently follow BIH brand standards

Qualifications

Bachelor’s degree in Marketing or a related field. Candidates with Master’s degree will be preferred.

Additional Information

Skills: Adobe Premiere Pro, Adobe Photoshop, Canva, CapCut, Photography, Videography. Experience: Minimum 3 to 5 years of practical experience .