Marketing Executive

Sperton Global AS; Karachi Division; On-site; PKR 670,000 - 1,004,000; Full time

Job summary

Sperton Pakistan is seeking a Marketing Executive to grow the clinic’s brand, manage social media, and drive patient acquisition for dermatology and aesthetic services in Karachi. Role is full-time and onsite, with responsibilities spanning content creation, campaigns, and performance reporting.

The ideal candidate has 1–2 years of healthcare marketing experience, strong Canva skills, and proficiency in CapCut, English and Urdu communication, and self-motivation to manage shoots and deadlines.

Qualifications

• Bachelor’s degree in marketing or communications or related field.
• 1–2 years of professional experience, healthcare marketing preferred.
• Strong content creation abilities with Canva; video editing with CapCut.

Responsibilities

• Social media management across Instagram, Facebook, LinkedIn and TikTok.
• Plan content, coordinate shoots, write captions and edit short-form videos.
• Plan and execute targeted digital ads and seasonal promotions.
• Engage patients via DMs/comments and track leads through conversion.
• Track post/campaign performance and deliver weekly growth reports.
• Maintain brand voice and coordinate influencer partnerships.

Skills

Social media management

Content creation

Campaign execution

Lead management

Performance analytics

Brand & influencer marketing

Education

Bachelor’s degree in Marketing/Communications

Tools

Canva

CapCut

Job description

Location: Karachi, Pakistan.

Experience: 1-2 years

Preferred Educational Background: Graduates from CBM (IoBM), IBM (IBA), Greenwich University, or SZABIST

About the Role:

We are looking for a creative and energetic "Marketing Executive" for one of our client's from healthcare industry in Karachi to join their team on full-time onsite basis to grow the clinic’s brand, manage social media platforms, and drive patient acquisition for our specialized dermatological and aesthetic services.

What You’ll Do?

• Social Media Management: Plan, schedule, and publish consistent content across Instagram, Facebook, LinkedIn, and TikTok.

• Content Creation: Coordinate video and photo shoots with doctors, write engaging captions, and edit high-performing short-form videos and reels using modern editing tools.

• Campaign Execution: Plan and execute targeted digital ads, seasonal promotions, and patient awareness campaigns for specialized treatments (including skin care, hair treatments, and psoriasis management).

• Patient Engagement & Lead Management: Monitor and respond to direct messages and comments, handle prospective patient inquiries, and track incoming leads through conversion.

• Performance Analytics: Track post and campaign performance metrics, and deliver comprehensive weekly growth reports.

• Brand & Influencer Marketing: Maintain a consistent brand voice across all touchpoints and coordinate marketing partnerships and collaborations with relevant influencers.

Who You’re?

• Bachelor’s degree in Marketing, Communications, or a related field (with a preference for candidates from CBM, IBM, Greenwich, or SZABIST).

• 1 to 2 years of professional experience, with prior experience in healthcare or aesthetic clinic marketing preferred.

• Strong content creation capabilities backed by proficiency in design tools like Canva and video editing apps like CapCut.

• Excellent written and spoken proficiency in both English and Urdu.

• Self-motivated and organized self-starter capable of independently managing content shoots, cross-functional tasks, and tight deadlines.

About Sperton

Sperton Pakistan is part of Sperton Global, a recruitment and consulting company with an international reach. We are committed to helping our clients achieve success in their hiring processes, finding the right people for the right positions.