Senior PPC Strategist – Global B2B SaaS Campaigns

Perseus Group; Karachi Division; On-site; PKR 1,800,000 - 2,800,000; Full time

Benefits offered by this job

Medical Coverage – Self & Dependents

Provident Fund

Employee Bonuses (performance-based)

Professional Development Budget

Lunch/Dinner Provided

Job summary

Contour Contour Software seeks a seasoned PPC Specialist to own paid search campaigns across Google Ads and Microsoft Advertising. You will manage budgets, optimize bidding, and sharpen targeting for B2B software buyers, tying ad spend to CRM data and pipeline outcomes.

You will conduct keyword research, implement conversion tracking, and collaborate with content and web teams on landing tests. A strong analytics background and experience with Looker Studio and GA4 are essential.

Qualifications

• 3+ years of hands-on PPC experience, managing significant monthly budgets.
• Experience with Google Ads and Microsoft Advertising in B2B SaaS or high-value products.
• Strong analytical skills and ability to translate data into actionable insights.
• Experience with conversion tracking and CRM integrations (HubSpot/Salesforce).

Responsibilities

• Build, launch, and manage paid search campaigns in Google Ads and Microsoft Advertising.
• Conduct keyword research, create audiences, and structure accounts for B2B buyers.
• Manage bidding, match types, and negative keywords to optimize performance.
• Test new ad formats and automation features to improve ROAS and CPL.
• Deliver regular reports on CPC, CTR, CPL, and pipeline metrics.

Skills

PPC management

Google Ads

Microsoft Advertising

Lead generation

Analytics

Excel/Sheets

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Google Tag Manager

UTM parameters

Looker Studio

CRM integration

Job description

Contour Contour Software seeks a seasoned PPC Specialist to own paid search campaigns across Google Ads and Microsoft Advertising. You will manage budgets, optimize bidding, and sharpen targeting for B2B software buyers, tying ad spend to CRM data and pipeline outcomes.

You will conduct keyword research, implement conversion tracking, and collaborate with content and web teams on landing tests. A strong analytics background and experience with Looker Studio and GA4 are essential.