PPC Growth Specialist – Data-Driven Campaigns

Team Virtual; Lahore; On-site; PKR 2,790,000 - 3,906,000; Full time

Benefits offered by this job

Health Insurance

Mental Health Care Coverage

Grocery Stipend

Professional Development Fund

Job summary

Team Virtual is seeking a driven Paid Media Specialist to manage a portfolio of PCC campaigns for UK clients. You will plan, execute, optimize and report on performance across Google Ads, DV360, YouTube, and more, with a strong emphasis on ROI and conversion rate optimization.

You will work within an agency environment, applying data-driven insights to improve key metrics and drive growth across diverse industries.

Qualifications

• Bachelor's degree or equivalent.
• 2-3 years of work experience in PPC/Media Buying.
• Strong quantitative analytical skills and ability to derive insights from raw data.
• Proficiency with Google Ads (Search 360, DV360, YouTube, Shopping, etc.).
• Experience with Google Analytics 4 and Universal Analytics.
• Familiarity with Google Suite, Slack, Trello, Monday, Canva or similar tools.
• Bonus: Experience with Amazon Ads.

Responsibilities

• Plan, create and manage PPC campaigns across multiple channels.
• Conduct keyword research and manage bids, including negative keywords.
• Optimize bids by keyword, placement, device, and demographics.
• Manage daily PPC campaigns and monitor spend, Quality Score, and impressions.
• Design and implement A/B tests to improve conversions.
• Write engaging ad copy to improve CTR and landing page performance.
• Generate weekly and monthly campaign performance reports for clients.
• Create GA4 conversion tracking tags and integrate with campaigns.
• Stay updated on PPC industry trends and best practices.

Skills

PPC Campaigns

Google Ads

DV360

GA4

Analytics

A/B Testing

Copywriting

Education

Bachelor's degree

Tools

Google Ads

DV360

GA4

Google Tag Manager

Data Studio

Facebook Ads

Job description

Team Virtual is seeking a driven Paid Media Specialist to manage a portfolio of PCC campaigns for UK clients. You will plan, execute, optimize and report on performance across Google Ads, DV360, YouTube, and more, with a strong emphasis on ROI and conversion rate optimization.

You will work within an agency environment, applying data-driven insights to improve key metrics and drive growth across diverse industries.