B2B PPC Specialist - Global Campaigns & Pipeline

Contour Software Pvt Ltd

Islamabad

On-site

PKR 1,200,000 - 2,400,000

Full time

3 days ago

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Benefits offered by this job

Market-leading Salary

Medical Coverage

Provident Fund

Bonus

Internet Subsidy

Conveyance Allowance

Profit Sharing

Life Insurance

Child Care

Lunch Provided

Development Budget

Recreation Area

Training Opportunities

Friendly Environment

Leave Encashment

Job summary

Contour Software Pvt Ltd in Pakistan is seeking an experienced Paid Search Specialist to build and optimize Google Ads and Microsoft Advertising campaigns for B2B software buyers, with budget responsibility across multiple regions and currencies.

You will set up conversion tracking with GA4 and GTM, manage offline conversions from HubSpot or Salesforce, write ad copy, run tests, and deliver weekly and monthly reports with CPC, CTR, CPL, and ROAS insights.

Qualifications

3+ years PPC experience with at least 2 years managing monthly budgets of $10K or more.
Shift timings can be 3:00 PM to 12:00 AM/4:00 PM to 1:00 AM
Expert-level proficiency in Google Ads and hands-on experience with Microsoft Advertising.
Proven B2B lead generation experience beyond ecommerce campaigns.
Hands-on experience setting up conversion tracking, GTM, GA4, and UTM parameters.
Experience with offline conversion imports or CRM-based tracking.
Proven track record of improving lead quality and reducing CAC with measurable results.
Strong analytical skills in Excel or Google Sheets and Looker Studio.
A disciplined daily optimization routine and attention to detail.

Responsibilities

Build, launch, and manage paid search campaigns in Google Ads and Microsoft Advertising.
Conduct keyword research, build audiences, and design account structures for B2B software buyers.
Manage match types, negative keywords, search term reviews, and targeting.
Test new ad formats, automated bidding strategies, and platform features in live campaigns.
Manage high monthly budgets across multiple regions, currencies, and time zones.
Reallocate spend toward campaigns and regions that generate qualified pipeline.
Set up and maintain conversion tracking in GA4 and Google Tag Manager.
Manage offline conversion imports and enhanced conversions from CRM platforms (HubSpot and Salesforce).
Maintain UTM tracking standards and ensure paid search data flows into the CRM.
Write and test ad copy, extensions, and assets, and conduct ongoing A/B testing.
Plan landing page tests with content and web teams.
Monitor campaign performance daily and optimize bids, budgets, and targeting.
Maintain a testing log and deliver weekly/monthly reports with CPC, CTR, CPL, ROAS.
Translate performance data into insights and actionable recommendations.
Monitor competitors via auction insights and search trends.