PPC Growth Strategist — Google Ads & Display Expert

AlphaBOLD; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

AlphaBOLD is seeking a PPC marketing specialist to plan, launch, and optimize paid search and display campaigns across Google Ads and Microsoft Advertising. You’ll own campaign performance end to end: keyword strategy, bid management, ad copy testing, retargeting, and reporting.

This role suits someone who can analyze data one minute and craft sharp ad copy the next. 4-5 years of hands-on PPC experience, especially in Google Ads and Bing Ads, and a solid grasp of GA/GTM are essential.

Qualifications

• 4-5 years of hands-on experience managing PPC campaigns, with demonstrated expertise in Google Ads and Microsoft Advertising (Bing Ads).
• Proven experience building and optimizing retargeting/remarketing campaigns.
• Solid understanding of display advertising, including the Google Display Network and audience-based targeting.
• Strong analytical skills and comfort working in Google Analytics, Google Tag Manager, and PPC platform reporting tools.
• Experience managing budgets and optimizing toward CPA, ROAS, or other performance targets.
• Clear written communication skills for ad copy, reporting, and stakeholder updates.
• Google Ads certification preferred.

Responsibilities

• Build, launch, and manage PPC campaigns across Google Ads and Microsoft Advertising, including search, shopping, and display.
• Design and run retargeting campaigns that re-engage site visitors and move them further down the funnel.
• Create and optimize display ad campaigns, including audience targeting, placements, and creative testing.
• Conduct keyword research, competitive analysis, and bid strategy adjustments to hit CPA, ROAS, and volume targets.
• Write, test, and refine ad copy and landing page recommendations to improve click-through and conversion rates.
• Monitor campaign performance daily and make data-driven adjustments to budgets, bids, and targeting.
• Build regular performance reports and translate results into clear recommendations for stakeholders.
• Manage conversion tracking, tagging, and attribution setup in partnership with the analytics team.
• Stay current on platform updates, auction dynamics, and industry best practices across Google and Microsoft ad networks.

Skills

PPC Campaigns

Google Ads

Microsoft Advertising

Analytics

Budget management

A/B testing

Ad copywriting

Tools

Google Analytics

Google Tag Manager

PPC reporting tools

Job description

AlphaBOLD is seeking a PPC marketing specialist to plan, launch, and optimize paid search and display campaigns across Google Ads and Microsoft Advertising. You’ll own campaign performance end to end: keyword strategy, bid management, ad copy testing, retargeting, and reporting.

This role suits someone who can analyze data one minute and craft sharp ad copy the next. 4-5 years of hands-on PPC experience, especially in Google Ads and Bing Ads, and a solid grasp of GA/GTM are essential.