Senior PPC & Performance Analyst - Multi-Channel Growth

HR Ways - Hiring Tech Talent

Karachi Division

On-site

PKR 1,500,000 - 2,100,000

Full time

3 days ago

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Job summary

HR Ways - Hiring Tech Talent is assisting a UK-based, B2B, product-focused organization to find a Senior PPC Specialist. The role demands hands-on management of paid media across Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads, translating business goals into high-performing campaigns.

You will own campaign execution, budget management, optimization, and reporting, collaborating closely with the Head of Marketing to drive awareness, consideration, and conversions across multi-market campaigns.

Qualifications

4–5+ years of experience independently managing PPC campaigns.
Experience with Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
Experience designing and managing full-funnel paid media campaigns (Awareness, Consideration, Conversion, and Retention).
Strong command of GA4, GTM, Server-side Tracking, and CAPI.
Ability to troubleshoot tracking and attribution issues.
Experience with multi-touch attribution, incrementality testing, and media mix analysis.
Proven ability to improve CTR, CPC, CPA, ROAS, and CAC through data-driven optimization.
Experience creating executive-level performance dashboards and reports.
Strong copywriting skills for Search, Social, and Display advertising.
Experience collaborating with creative teams and implementing creative testing frameworks.
Working knowledge of Landing Page Conversion Rate Optimization (CRO).
Advanced experience using: Performance Max, Advantage+, Smart Bidding.
Experience with automation scripts, rules-based automation, or third-party PPC management tools
Ability to evaluate and adopt new AI-powered advertising features.

Responsibilities

Execute and optimize PPC campaigns across Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads.
Conduct keyword research, audience targeting, search term analysis, and negative keyword optimization.
Set and manage budgets across multiple platforms, ensuring efficient spend against pacing and ROI targets.
Build and maintain performance dashboards and present actionable insights.
Develop and test ad copy, creatives, and landing page experiences.
Run structured A/B tests to continuously improve campaign performance.
Identify and implement automation and AI-driven opportunities to improve campaign efficiency and performance.
Leverage platform automation features such as Performance Max, Advantage+, and Smart Bidding where appropriate.