Senior Performance Marketer — Data-Driven Campaign Leader

Jobzlelo; Karachi Division; On-site; PKR 1,200,000 - 2,100,000; Full time

Job summary

A&Y Food Industries in Karachi is seeking a Senior Performance Marketer to lead data-driven campaigns, optimize advertising budget allocations, and collaborate with cross-functional teams to drive customer acquisition and retention.

The role requires 3–5 years of experience in marketing, strong analytical skills, and excellent communication. This on-site position offers a market-competitive framework and growth opportunities within the Marketing department.

Qualifications

• Bachelor’s or Master’s degree in Marketing or Sales from a reputed university.
• 3–5 years of experience in a similar role with strong analytical skills.

Responsibilities

• Enhance advertising budget distribution based on performance.
• Build and implement performance-focused marketing campaigns.
• Cooperate with cross-functional team members to arrange tactics.
• Use digital marketing channels for measurable outcomes.
• Evaluate information to improve campaign performance.
• Stay updated on industry trends and competitor measures.
• Execute tactics for customer acquisition and retention effectively.
• Track and report on key performance indicators.
• Perform A/B testing for ads and landing pages to enhance efficacy.

Skills

Digital marketing

Analytics

A/B testing

Campaign management

Education

Bachelor's/Master's in Marketing

Tools

Google Analytics

SEO tools

Job description

A&Y Food Industries in Karachi is seeking a Senior Performance Marketer to lead data-driven campaigns, optimize advertising budget allocations, and collaborate with cross-functional teams to drive customer acquisition and retention.

The role requires 3–5 years of experience in marketing, strong analytical skills, and excellent communication. This on-site position offers a market-competitive framework and growth opportunities within the Marketing department.