Strategic Marketing Lead — Growth & Campaign Excellence (On-site)

Digital Auxilius; Karachi Division; On-site; PKR 1,800,000 - 2,400,000; Full time

Benefits offered by this job

Market Competitive Salary

Paid Time Offs

In-house Lunch Service

On-the-Job Learning through Profession

Performance-Based Bonuses

Transport Allowance

Best Performance Award Every Month

Professional Growth and Development O"

Exposure to International Clients and

Opportunity to Lead StrategicMarketing

Portfolio Building

Job summary

Digital Auxilius in Karachi, Pakistan is seeking an experienced Marketing Manager to lead marketing operations and drive growth. You will develop and execute comprehensive marketing strategies, manage digital channels, and ensure measurable ROI across campaigns.

The role requires 4–6 years in marketing, strong leadership, and hands-on expertise with Google Ads, analytics, and multichannel campaigns. On-site work with competitive perks and opportunities for professional growth.

Qualifications

• 4–6 years of relevant experience in Marketing, Digital Marketing, or Brand Management.
• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Proven experience in developing and executing marketing strategies and integrated campaigns.
• Strong understanding of digital marketing channels including SEO, SEM, PPC, social media, email, and content.
• Hands-on experience with Google Ads and Meta Ads Manager.
• Experience with analytics tools such as Google Analytics 4 and Google Search Console.
• Strong lead generation, conversion optimization, and funnel management.
• Proven ability to lead and mentor marketing teams.
• Excellent communication, presentation, and stakeholder management.

Responsibilities

• Develop and implement comprehensive marketing strategies aligned with growth targets.
• Plan, execute, and oversee integrated marketing campaigns across digital and traditional channels.
• Lead and manage the marketing team, assign responsibilities, monitor performance, and ensure timely execution of marketing initiatives.
• Oversee digital marketing activities, including SEO, SEM, PPC, social media marketing, email marketing, and content marketing.
• Develop strategies to strengthen brand awareness, market positioning, and the company's overall digital presence.
• Manage the company's website, social media platforms, and other digital marketing channels to ensure consistent brand communication.
• Identify target markets, analyze customer behavior, and conduct competitor and industry research to identify growth opportunities.
• Develop and execute lead-generation strategies to attract potential clients and support business development objectives.
• Collaborate with the Business Development and Sales teams to align marketing campaigns with lead-generation and revenue targets.
• Monitor campaign performance, analyze marketing metrics, and prepare regular performance reports with actionable recommendations.
• Manage marketing budgets, allocate resources effectively, and optimize campaign spending to maximize ROI.
• Oversee the development of marketing collateral, presentations, promotional materials, case studies, and other brand assets.
• Ensure consistency in brand messaging, visual identity, and communication across all marketing channels.
• Explore emerging marketing technologies, AI-powered tools, and automation opportunities to improve marketing efficiency.
• Manage relationships with external agencies, vendors, freelancers, and other marketing partners when required.
• Stay updated on industry trends, digital marketing developments, and competitor activities to maintain a competitive market position.
• Take ownership of marketing projects and ensure successful execution within agreed timelines and budgets.

Skills

Marketing Strategy

Digital Marketing

Team Leadership

Analytics

Lead Generation

Education

Bachelor's degree in Marketing, Business Administration, Communications

Tools

Google Ads

Meta Ads Manager

Google Analytics 4

Google Search Console

Job description

Digital Auxilius in Karachi, Pakistan is seeking an experienced Marketing Manager to lead marketing operations and drive growth. You will develop and execute comprehensive marketing strategies, manage digital channels, and ensure measurable ROI across campaigns.

The role requires 4–6 years in marketing, strong leadership, and hands-on expertise with Google Ads, analytics, and multichannel campaigns. On-site work with competitive perks and opportunities for professional growth.