Senior Meta Ads Specialist — E‑Commerce Growth & ROAS

SolutionInn; Lahore; On-site; PKR 6,925,000 - 13,850,000; Full time

Benefits offered by this job

Competitive salary package

Performance-based bonuses

Professional growth opportunities

Paid leaves

International campaign exposure

Job summary

SolutionInn, an education platform serving textbooks, study solutions, and AI tools to students in the USA, seeks an experienced Meta Ads Specialist. You will drive paid campaigns on Facebook and Instagram to increase textbook orders and membership sales, coordinating with our marketing team.

The role requires at least 5 years of hands-on Meta Ads experience, strong knowledge of catalog ads, pixel tracking, and A/B testing.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• Meta Blueprint Certification is a plus.
• Minimum 5 years hands-on Meta Ads experience.

Responsibilities

• Plan, launch, and manage paid campaigns focused on sales and conversions.
• Build an advertising strategy to maximize sales within the budget.
• Collaborate with marketing team to improve campaign performance and ROAS.
• Manage catalogs, product feeds, and catalog ads.
• Research and test audiences to reach buyers.
• Test ad copy, creatives, and offers to find best performers.
• Guide creative team on attention-driving ads and purchases.
• Run retargeting campaigns to recover incomplete checkouts.
• Monitor performance, adjust budgets, and scale successful ads.
• Verify Meta Pixel, Conversions API, and sales tracking with tech team.
• Identify journey drop-offs and suggest improvements.
• Resolve ad rejections, catalog errors, and delivery issues.
• Share findings and performance reports.

Skills

Meta Ads Manager

Audience targeting

Retargeting

Campaign optimization

Education

Bachelor's degree in Marketing or Business

Tools

Commerce Manager

Job description

SolutionInn, an education platform serving textbooks, study solutions, and AI tools to students in the USA, seeks an experienced Meta Ads Specialist. You will drive paid campaigns on Facebook and Instagram to increase textbook orders and membership sales, coordinating with our marketing team.

The role requires at least 5 years of hands-on Meta Ads experience, strong knowledge of catalog ads, pixel tracking, and A/B testing.