Instagram Ads Strategist — U.S. Student Market

SolutionInn; Lahore; Remote; PKR 16,616,000 - 24,924,000; Full time

Benefits offered by this job

Access to modern marketing tools

Performance-based rewards

Job summary

SolutionInn is seeking an experienced Instagram Ads Specialist to manage US market campaigns for textbooks and student-focused products. You will optimize Meta Ads, track conversions, and drive profitable customer acquisition through strategic audience targeting, creative тестing, and budget optimization.

You will collaborate with designers to create performance-focused ads across Reels, Stories, and Feed, while monitoring metrics like CPA, ROAS, CTR, and CPC.

Qualifications

• 2+ years hands-on Meta/Instagram Ads or paid social experience.
• Proven ability to manage and scale conversion-focused campaigns.
• Experience managing ads budgets in USD markets.
• Strong analytical and troubleshooting skills.
• Experience in EdTech/books/student-focused businesses is a plus.

Responsibilities

• Plan, launch, optimize, and scale Instagram Ads campaigns for the US student market.
• Manage sales, conversion, prospecting, and retargeting campaigns.
• Optimize campaigns for CPA, ROAS, CTR, CPC, CPM and conversions.
• Monitor ROI and profitability of campaigns.
• Create and test ad creatives for Reels, Stories, Feed and more.
• Test diverse creatives and audiences to identify winning elements.
• Identify winning creatives and scale while controlling CPA.
• Manage audience targeting, retargeting, lookalikes, bidding, and budgets.
• Set up Meta Pixel, Conversions API, and tracking.
• Analyze landing pages and funnels to improve conversions.
• Collaborate with designers/video editors on performance-focused creatives.
• Align campaigns with US academic seasonality (back-to-school, semesters).
• Provide actionable growth recommendations based on data.

Skills

Meta Ads Manager

Instagram Ads

Performance marketing

Campaign scaling

Meta Pixel

Conversions API

Conversion tracking

Audience targeting

Retargeting

Creative testing

Reels/Stories/Feed ads

CPA/ROAS analysis

Landing-page optimization

GA4

GTM

US student behavior

Tools

GA4

GTM

Job description

SolutionInn is seeking an experienced Instagram Ads Specialist to manage US market campaigns for textbooks and student-focused products. You will optimize Meta Ads, track conversions, and drive profitable customer acquisition through strategic audience targeting, creative тестing, and budget optimization.

You will collaborate with designers to create performance-focused ads across Reels, Stories, and Feed, while monitoring metrics like CPA, ROAS, CTR, and CPC.