Instagram Ads Growth Strategist – US Student Market

SolutionInn; Lahore; On-site; PKR 16,620,000 - 24,931,000; Full time

Benefits offered by this job

Career growth opportunities

Access to modern marketing and AI工具

Performance-based recognition and奖励

Job summary

SolutionInn is seeking an experienced Instagram Ads Specialist to plan, launch, and optimize paid campaigns targeting college and university students in the United States. You will manage ads across Reels, Stories, Feed, and other placements, focusing on CPA, ROAS, and profitability.

The role requires hands-on Meta/Instagram Ads experience, US audience targeting, and strong analytics. Join a results-driven team driving education-focused products and services.

Qualifications

• Minimum 2+ years of hands-on Meta/Instagram Ads or paid social advertising experience.
• Experience managing and scaling conversion-focused campaigns.
• Experience managing meaningful advertising budgets in USD markets.
• Strong analytical and troubleshooting skills.
• Experience targeting US audiences preferred.
• Experience in eCommerce, EdTech, books, or student-focused businesses is a plus.

Responsibilities

• Plan, launch, optimize, and scale Instagram Ads campaigns for the US student market.
• Manage sales, conversion, prospecting, and retargeting campaigns.
• Optimize campaigns based on CPA, ROAS, CTR, CPC, CPM, and conversion rate.
• Monitor and improve campaign ROI and profitability.
• Develop and test ad creatives for Reels, Stories, Feed, and other Instagram placements.
• Test different creatives, hooks, offers, audiences, and CTAs.
• Identify winning creatives and scale successful campaigns while controlling CPA.
• Manage audience targeting, retargeting, lookalikes, bidding, and budget allocation.
• Set up and troubleshoot Meta Pixel, Conversions API, and conversion tracking.
• Analyze landing-page and checkout funnel performance to identify conversion issues.
• Work with designers/video editors to produce performance-focused ad creatives.
• Plan campaigns around US academic seasonality, including back-to-school and semester starts.
• Monitor performance and provide actionable recommendations for growth and profitability.

Skills

Meta Ads Manager

Instagram Ads

Performance marketing

Creative testing

Conversion tracking

Audience targeting

Campaign optimization

Reels ads

Stories ads

Feed advertising

CPA analysis

ROAS analysis

CTR analysis

CPC analysis

CPM analysis

Landing-page optimization

GA4

GTM

US student behavior

Tools

GA4

GTM

Conversions API

Job description

SolutionInn is seeking an experienced Instagram Ads Specialist to plan, launch, and optimize paid campaigns targeting college and university students in the United States. You will manage ads across Reels, Stories, Feed, and other placements, focusing on CPA, ROAS, and profitability.

The role requires hands-on Meta/Instagram Ads experience, US audience targeting, and strong analytics. Join a results-driven team driving education-focused products and services.