Senior Manager Brands, Media & Communication

Zong 5G; Islamabad; Presencial; PKR 2 009 000 - 2 902 000; Tempo integral

Resumo da oferta

Zong 5G is seeking a functional head of Brand Management, Media & Communication to lead brand strategy, campaigns, and media planning. You will align brand identity with Digital Pakistan objectives and ensure consistent customer experiences across channels.

The role requires strong experience in brand governance, analytics, and media optimization to drive long-term growth for a technology services enterprise.

Qualificações

• Bachelor's degree or above required.

Responsabilidades

• Brand Strategy & Positioning: Define and implement Zong’s brand vision, personality, and architecture across products and campaigns.
• Campaign Development: Conceptualize and execute brand campaigns to drive awareness and emotional connection.
• Brand Identity & Governance: Maintain brand guidelines across ATL, BTL, digital, and retail channels with consistent tone and messaging.
• Brand Health Tracking: Monitor awareness, NPS, and positioning versus competitors to guide strategy.
• Media Strategy & Planning: Develop integrated media plans across TV, radio, print and digital for maximum reach and efficiency.
• Media Buying & Optimization: Manage media budgeting, negotiations, and performance tracking for ROI.
• Content & Creative Coordination: Collaborate with brands team for asset development ensuring quality and timely rollout.
• Measurement & Analytics: Track campaign performance and provide insights for future planning.

Conhecimentos

Brand strategy

Campaign development

Brand identity & governance

Media planning

Analytics & measurement

Content coordination

Performance tracking

Formação académica

Bachelor's degree or above

Descrição da oferta de emprego

• The functional head of Brand Management, Media & Communication function is responsible for building and strengthening Zong’s brand identity and equity, aligned with its vision to be an excellent technology services enterprise and a key enabler of Digital Pakistan. The function leads brand positioning, integrated communications and media strategy to establish Zong as an innovative, reliable and future-ready technology and lifestyle brand, while ensuring consistent customer experiences, differentiated brand relevance and optimized media investments to support long-term business growth.

Job Responsibilities:

• Brand Strategy & Positioning: Define and implement Zong’s brand vision, personality, and architecture, ensuring consistency across all products, campaigns, and communication.
• Campaign Development: Conceptualize and execute brand campaigns and thematic communication, driving awareness, preference, and emotional connection with customers.
• Brand Identity & Governance: Maintain brand guidelines across ATL, BTL, digital, and retail channels, ensuring consistent representation in tone, design, and messaging.
• Brand Health Tracking: Conduct brand equity and perception studies, monitoring awareness, NPS, and positioning versus competitors to guide future strategy.
• Media Strategy & Planning: Develop and execute integrated media plans across TV, radio, print and digital to maximize reach, efficiency, and campaign effectiveness.
• Media Buying & Optimization: Manage media budgeting, negotiations, and performance tracking to ensure optimal ROI and alignment with commercial priorities.
• Content & Creative Coordination: Collaborate with brands team for creative asset development, ensuring quality, brand alignment, and timely campaign rollout.
• Measurement & Analytics: Track campaign performance, share of voice, and media effectiveness, providing actionable insights for future planning.

Eligibility Criteria (Education, Knowledge, Experience and Skills):

Education:

• In principle have a minimum of bachelor's degree or above.

Work Experience:

• preferably 6 yrs. or Above in the relevant domain