Senior Manager Brands

PTCL.Official; Islamabad; On-site; PKR 3,348,000 - 4,687,000; Full time

Benefits offered by this job

Hybrid work model

6 months maternity leave

30 days paternity leave

Job summary

PTCL Group is seeking a Senior Manager Brands to translate brand strategy into actionable plans and lead cross-channel campaigns. You will manage annual brand calendars, briefs and budgets, collaborating with creative, digital, media and production teams to drive strong brand performance.

Ideal candidates bring 8–10 years in Brand Management or Marketing, with a track record in integrated campaigns and brand governance.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Communications, Media, Advertising or a related field.
• MBA / Master’s degree is preferred.

Responsibilities

• Translate approved brand strategy into annual brand plans and calendars.
• Lead integrated marketing campaigns across ATL, digital, social, influencers, activations and partnerships.
• Track brand health, awareness and campaign performance; translate learnings into actions.
• Ensure brand guidelines are applied across communications and touchpoints.
• Manage briefs, timelines, budgets and partnerships with cross-functional teams.

Skills

Brand strategy translation

Integrated marketing communications

Consumer, market & brand insights

Campaign & creative management

Agency, project & budget management

Education

Bachelor’s degree in Marketing or related field

MBA / Master’s degree preferred

Job description

ARE YOU READY TO RISE WITH PTCL GROUP

We are not just industry leaders; we are redefining excellence with groundbreaking solutions. PTCL Group stands out in the technology industry with its commitment to high-end innovation and leading the way in delivering integrated ICT and Cellular Network services in Pakistan, all rooted in our journey of Culture Transformation & Change Management.

PTCL Group actively cultivates an inclusive & diverse culture that values and uplifts every individual, regardless of their gender, social background, religion, belief, or disability

PTCL Group Vision & Values:

• Be Resilient
• Think Big
• Win Every Battle
• Value Success

IN THIS ROLE YOU WILL:

Be responsible for translating the approved brand strategy into actionable plans, campaigns and market initiatives that strengthen PTCL Group brands. The role manages the day-to-day execution of the brand agenda across priority audiences and touchpoints, ensuring that brand plans are delivered with quality, consistency, timeliness and commercial discipline. The position will lead annual brand planning and calendar management, develop campaign and communication briefs, coordinate integrated marketing initiatives and work closely with creative, digital, media, production and other partners to deliver effective brand activity. The role will monitor brand health, campaign performance, consumer response and market developments, translating learning into recommendations and executional improvements. It will also ensure that approved brand guidelines are consistently implemented across communications and relevant customer touchpoints. The Senior Manager Brands will work closely with cross-functional stakeholders and agencies, managing projects, timelines, budgets and deliverables while bringing a proactive, agile and execution-focused mindset to the brand agenda.

HOW CAN YOU EXPRESS YOUR TALENT:

• Translate approved brand strategy and business priorities into annual brand plans, calendars, campaign priorities and actionable market initiatives. Coordinate the planning process and ensure timely delivery of agreed brand activity.
• Lead the operational development and execution of integrated marketing campaigns across ATL, digital, social, influencers, activations, partnerships and other relevant channels. Manage briefs, timelines, approvals and rollout against approved strategy.
• Track and analyse brand health, TOM, awareness, consideration, preference and campaign performance. Monitor consumer response, market developments and competitor activity and translate learning into actionable recommendations and executional improvements.
• Implement and maintain approved brand guidelines and standards across communication and customer touchpoints. Work with stakeholders and partners to ensure consistent and coherent brand expression.
• Manage day-to-day relationships with creative, digital, media, production and other communication partners. Manage briefs, deliverables, timelines, budgets and project dependencies while coordinating cross-functional stakeholders.

WHAT YOU NEED TO BE SUCCESSFUL:

Qualification:

Education:

• Bachelor’s degree in Marketing, Business Administration, Communications, Media, Advertising or a related field; MBA / Master’s degree is preferred.

Experience:

• 8 to 10 years of relevant experience in Brand Management, Marketing or Communications.

Technical Competency:

• Brand Strategy Translation
• Integrated Marketing Communications
• Consumer, Market & Brand Insights
• Campaign & Creative Management
• Agency, Project & Budget Management

PTCL Group's family-centric policies, offering 6-month maternity and 30-day paternity leave, along with a hybrid work model, redefine the workplace for a balanced and fulfilling career.