Brand Director: Lead a Unified Portfolio | Hybrid Work

PTCL.Official; Islamabad; Hybrid; PKR 7,000,000 - 12,000,000; Full time

Benefits offered by this job

Hybrid work model

6 months maternity leave

30 days paternity leave

Job summary

PTCL Group is seeking a senior brand leader to shape the brand portfolio and drive growth with a clear vision, positioning, and governance. You will steer portfolio strategy and ensure strong brand governance across touchpoints.

Lead brand health, consumer insights, and cross-functional collaboration with agencies and partners to deliver distinctive, effective brand executions. A 12–15 year track record and a Bachelor’s degree are required; MBA is preferred.

Qualifications

• 12–15 years in Brand Management or Marketing.
• Proven leadership in brand portfolio strategy.
• Strong consumer insights and market analysis.
• Experience guiding agencies and partnerships.
• Bachelor's degree; MBA preferred.

Responsibilities

• Define long-term brand strategy and portfolio priorities.
• Lead brand governance and ensure consistent execution.
• Drive brand health tracking and consumer insights.
• Oversee agency, media, and partner relationships.

Skills

Brand Strategy

Portfolio Management

Brand Equity

Consumer Insights

Creative Strategy

Brand Governance

Agency Leadership

Leadership Capability

Education

Bachelor's degree in Marketing/Business

MBA preferred

Job description

PTCL Group is seeking a senior brand leader to shape the brand portfolio and drive growth with a clear vision, positioning, and governance. You will steer portfolio strategy and ensure strong brand governance across touchpoints.

Lead brand health, consumer insights, and cross-functional collaboration with agencies and partners to deliver distinctive, effective brand executions. A 12–15 year track record and a Bachelor’s degree are required; MBA is preferred.