DEPUTY GENERAL MANAGER – CORPORATE BRAND, COMMUNICATIONS & DIGITAL

HRSI; Karachi Division; On-site; PKR 5,000,000 - 7,500,000; Full time

Job summary

HRSI seeks a Deputy General Manager – Corporate Brand, Communications & Digital to steward the Masterbrand and oversee the integrated brand, communications and digital agenda. You will guide brand strategy, external and internal communications, and content across web, social and publications.

Lead a high-performing team, manage budgets and agencies, and drive ROI for events, sponsorships and campaigns while ensuring governance and regulatory compliance in a dynamic corporate environment.

Qualifications

• Master's degree in Marketing/Media or related field; 16 years of education.
• 8–10 years in brand management or corporate comm; 5–7 years in leadership.
• Proven masterbrand or corporate brand leadership in complex environments with digital transformation exposure.

Responsibilities

• Define and execute the multi-year Masterbrand strategy, architecture, and annual plans; advise leadership on brand implications.
• Govern brand identity, positioning, and visual standards across touchpoints; use health data to guide campaigns.
• Direct media relations, PR, and crisis & issues communication; oversee executive and internal communications.
• Curate corporate events, sponsorships, and partnerships with ROI measurement aligned to brand strategy.
• Own the corporate website, social media, and an always-on content engine; leverage analytics, SEO/SEM, and marketing tech to optimize reach.
• Direct flagship publications — annual reports, sustainability reports, newsletters — to global design and disclosure standards.
• Own the departmental budget; manage agencies on performance-based terms.
• Build and develop a high-performing team; ensure governance, compliance across communications.

Skills

Brand strategy

Identity governance

Content strategy

Digital analytics

Stakeholder influence

Leadership

Education

Master's degree in Marketing/Media or related field

Brand/digital/corporate communications certifications (CIM, Google/Meta, IABC)

Job description

Company Overview

Our Client, a Karachi based company, seeks to appoint experienced professionals for the following role:

DEPUTY GENERAL MANAGER – CORPORATE BRAND, COMMUNICATIONS & DIGITAL

Role Purpose

Custodian of the Company Masterbrand. Leads the integrated brand, communications, and digital agenda — spanning brand management, events, sponsorships, corporate communication, publications, and content — to build brand equity, protect corporate reputation, and deepen engagement with consumers, media, government, investors, and employees, positioning Company as a progressive, digitally forward energy Company.

Key Responsibilities

• Strategy – Define and execute the multi-year Masterbrand strategy, architecture, and annual brand, communication, and digital plans; advise leadership on brand and reputation implications of key corporate decisions.
• Brand Management – Govern brand identity, positioning, and visual standards across all touchpoints; use brand health and perception studies to steer integrated ATL/BTL/digital campaigns.
• Communication & Reputation – Direct media relations, public relations, and crisis & issues communication; oversee executive, internal, and thought-leadership communication programs.
• Events & Sponsorships – Curate corporate events, sponsorships, and partnerships aligned with brand strategy, with clear effectiveness and ROI measurement.
• Digital & Content – Own the corporate website, social media, and an always-on content engine; leverage analytics, SEO/SEM, and marketing technology (incl. AI tools) to optimize reach and engagement.
• Publications – Direct flagship publications — annual and sustainability reports, newsletters, and corporate collateral — to global design and disclosure standards.
• Budget & Vendors – Own the departmental budget; manage creative, media, digital, PR, and event agencies on performance-based, policy-compliant terms.
• People & Governance – Build and develop a high-performing team; ensure legal, regulatory, and policy compliance across all communication; perform additional responsibilities as assigned by management.

Key Performance Indicators

• Brand equity, awareness, and consideration scores; corporate reputation index and share of voice versus peers.
• Digital performance — audience growth, engagement rate, website traffic, and content effectiveness.
• Sponsorship and event ROI; campaign delivery on time, on brief, and on budget; budget utilization and efficiency.
• Crisis response readiness and turnaround; employee engagement with internal communication.

Key Working Relationships

Internal: Executive leadership, business unit heads, HR, Investor Relations, Legal & Compliance, Procurement, CSR/Sustainability.

External: Media and journalists; creative, media, digital, and PR agencies; event partners and sponsors; industry bodies; government and regulatory stakeholders.

Qualifications & Experience

• Master's degree (minimum 16 years of education) from an HEC-recognized or reputable foreign university in Marketing, Mass Communication, Media Studies, Business Administration, or a related discipline; certifications in brand, digital, or corporate communication (e.g., CIM, Google/Meta, IABC) an advantage.
• 8 – 10 years of progressive experience in brand management, corporate communication, or integrated marketing, including 5 – 7 years in a leadership role at the same level (or one level below), preferably with a leading national or multinational organization.
• Proven Masterbrand or corporate-level brand leadership in complex, multi-stakeholder environments (energy, FMCG, telecom, banking, or comparable), with hands-on digital transformation exposure.

Key Competencies

• Brand strategy, architecture, and identity governance; integrated campaign management (ATL/BTL/digital).
• Media and public relations; crisis & issues communication; disclosure-quality corporate publications.
• Event, sponsorship, and partnership management with ROI evaluation; agency and budget management.
• Digital marketing, content strategy, social media, and analytics.
• Strategic thinking and commercial acumen; stakeholder influence and executive presence.
• Creativity and innovation; people leadership; composure under pressure; integrity and governance mindset.

Age

• The candidate should preferably be not more than 45 years of age as of the last date of submission of application.

This advertisement is published on 02 October 2026. The last date to apply is 16 October 2026.

www.hrs-int.com