Senior Google Ads Expert

HTSolutions; Lahore; On-site; PKR 1,500,000 - 2,300,000; Full time

Job summary

HTSolutions, Lahore, on-site, is seeking a Senior Google Ads Expert with 4+ years of hands-on PPC experience to lead paid search strategy and optimize performance across Google Ads platforms.

You will collaborate with Marketing and Creative teams to maximize ROAS, conversions, and lead quality, while managing budgets and driving measurable growth through data-driven insights.

Qualifications

• 4+ years hands-on Google Ads / PPC experience.
• Proven experience managing and scaling paid search campaigns.
• Strong knowledge of Google Search Ads, Performance Max, Display & LSA Ads.
• Strong understanding of keyword research, match types, negative keywords, and search intent.
• Expertise in bidding strategies, budget management, and campaign optimization.
• Strong knowledge of CPA, CPC, CTR, ROAS, conversion rate, and attribution.
• Experience with Google Analytics 4 & Google Tag Manager.

Responsibilities

• Develop and execute comprehensive Google Ads / PPC strategies.
• Manage and optimize Search, Display, Performance Max, Shopping & YouTube campaigns.
• Conduct keyword research, competitor analysis, and search-term analysis.
• Build and optimize campaigns, ad groups, keywords, audiences, and bidding strategies.
• Continuously optimize campaigns for CTR, CPC, CPA, conversions, and ROAS.
• Manage budgets and maximize advertising ROI.
• Develop and test ad copy, landing pages, audiences, and campaign strategies.
• Monitor campaign performance and identify growth opportunities.
• Set up and analyze conversion tracking and attribution.
• Use GA4, GTM, and Google Ads for performance analysis.
• Prepare performance reports and provide actionable insights.
• Stay updated with Google Ads features, policies, automation, and industry trends.

Skills

Google Ads

PPC

Analytics

Bidding strategies

Campaign optimization

Budget management

ROAS

Keyword research

Attribution

A/B testing

Tools

GA4

Google Tag Manager

Looker Studio

Job description

WE’RE HIRING | SENIOR GOOGLE ADS EXPERT

Are you a results-driven Google Ads professional with a strong track record of managing high-performing paid search campaigns?

We’re looking for a Senior Google Ads Expert to lead our paid search strategy, optimize campaign performance, and drive measurable growth through Google Ads.

Location: Expo Center Road, Johar Town

Employment Type: Full-Time (On-site)

Experience: 4+ years in Google Ads / PPC, with proven campaign ownership

Compensation: Market Competitive Salary

About the Role

As a Senior Google Ads Expert, you’ll be responsible for planning, executing, optimizing, and scaling Google Ads campaigns across Search, Display, Performance Max and LSA Ads.

You’ll work closely with the Marketing and Creative teams to maximize ROAS, conversions, lead quality, and overall campaign performance.

Key Responsibilities

• Develop and execute comprehensive Google Ads / PPC strategies
• Manage and optimize Search, Display, Performance Max, Shopping & YouTube campaigns
• Conduct keyword research, competitor analysis, and search-term analysis
• Build and optimize campaigns, ad groups, keywords, audiences, and bidding strategies
• Continuously optimize campaigns for CTR, CPC, CPA, conversions, and ROAS
• Manage budgets and maximize advertising ROI
• Develop and test ad copy, landing pages, audiences, and campaign strategies
• Monitor campaign performance and identify growth opportunities
• Set up and analyze conversion tracking and attribution
• Use Google Analytics 4, Google Tag Manager, and Google Ads for performance analysis
• Prepare performance reports and provide actionable insights
• Stay updated with Google Ads features, policies, automation, and industry trends

Requirements

• 4+ years of hands-on Google Ads / PPC experience
• Proven experience managing and scaling paid search campaigns
• Strong knowledge of Google Search Ads, Performance Max, Display & LSA Ads
• Strong understanding of keyword research, match types, negative keywords, and search intent
• Expertise in bidding strategies, budget management, and campaign optimization
• Strong knowledge of CPA, CPC, CTR, ROAS, conversion rate, and attribution
• Experience with Google Analytics 4 & Google Tag Manager
• Strong analytical and data-driven mindset
• Experience with conversion tracking and campaign attribution
• Ability to manage multiple campaigns and budgets simultaneously
• Strong communication, problem-solving, and reporting skills
• Proven ability to connect paid advertising performance with leads, conversions, and revenue

Nice to Have

• Exceptional English (Verbal) and Communication skills
• Google Ads certifications
• Lead generation experience
• Experience with international markets
• Landing page and CRO knowledge
• Experience with Looker Studio
• Meta Ads knowledge
• Experience with large advertising budgets
• Services Based Businesses
• Dental Industry Experience

Why Join Us

• Take ownership of high-impact paid advertising campaigns
• Work on challenging, growth-focused performance marketing initiatives
• Manage and scale campaigns with measurable business impact
• Collaborate with Marketing, Creative, and other cross-functional teams
• Opportunity to develop and implement new paid acquisition strategies
• Professional growth and leadership opportunities
• Performance-driven and collaborative work environment

#Hiring #GoogleAds #PPC #GoogleAdsExpert #PPCJobs #PerformanceMarketing #DigitalMarketing #PaidSearch #GoogleMarketing #MarketingJobs #LahoreJobs #PakistanJobs