Google Ads Expert (Junior)

HTSolutions

Lahore

On-site

PKR 500,000 - 900,000

Full time

9 days ago

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Benefits offered by this job

Growth opportunities

Exposure to multiple industries

Collaborative team

Job summary

HTSolutions is seeking a Junior Google Ads Expert to support planning, launching, monitoring and optimizing campaigns across Search, Display, Performance Max and LSA Ads.

You'll collaborate with Marketing and Creative teams to improve CTR, CPC, CPA, conversions and ROAS while developing performance marketing skills.

Qualifications

2–3 years hands-on Google Ads / PPC experience.
Experience managing and optimizing Google Ads campaigns.
Strong understanding of Google Ads formats: Search, Display, Performance Max & LSA.
Understanding of CPA, CPC, CTR, ROAS, and conversion rate.
Familiarity with GA4 & GTM.
Analytical and data-driven mindset.
Ability to manage multiple campaigns and priorities.
Good communication, problem-solving and reporting skills.

Responsibilities

Assist Paid Media Manager in developing and executing Google Ads strategies.
Create, manage, monitor and optimize Google Ads campaigns.
Manage Search, Display, Performance Max, Shopping & YouTube campaigns.
Conduct keyword research and competitor analysis.
Perform search-term analysis and identify negative keywords.
Assist with budget management and campaign scaling.
Create and test ad copy, keywords, audiences, and strategies.
Prepare campaign performance reports and insights.

Skills

Google Ads

PPC

Keyword research

Bidding strategies

Analytics

Reporting

Campaign optimization

Tools

Google Analytics 4

Google Tag Manager

Looker Studio

Job description

Position Details

Location: Expo Center Road, Johar Town
Employment Type: Full-Time (On-site)
Experience: 1–3 years in Google Ads / PPC
Compensation: Market Competitive Salary

About the Role

As a Junior Google Ads Expert, you’ll assist in planning, launching, monitoring, and optimizing Google Ads campaigns across Search, Display, Performance Max, and LSA Ads.

You’ll work closely with the Marketing and Creative teams to improve CTR, CPC, CPA, conversions, lead quality, and ROAS while developing your skills in performance marketing.

Key Responsibilities

Assist the Paid Media Manager in developing and executing Google Ads strategies
Create, manage, monitor, and optimize Google Ads campaigns
Manage Search, Display, Performance Max, Shopping & YouTube campaigns
Conduct keyword research and competitor analysis
Perform search-term analysis and identify negative keywords
Assist with campaign, ad group, keyword, audience, and bidding optimization
Monitor CTR, CPC, CPA, conversion rate, and ROAS
Assist with budget management and campaign scaling
Create and test ad copy, keywords, audiences, and campaign strategies
Monitor campaign performance and identify optimization opportunities
Assist with conversion tracking and attribution
Use Google Analytics 4, Google Tag Manager, and Google Ads for analysis
Prepare campaign performance reports and insights
Stay updated with Google Ads features, policies, automation, and best practices

Requirements

2–3 years of hands-on Google Ads / PPC experience
Experience managing and optimizing Google Ads campaigns
Good understanding of Google Search Ads, Display, Performance Max & LSA Ads
Understanding of keyword research, match types, negative keywords, and search intent
Familiarity with bidding strategies and budget management
Understanding of CPA, CPC, CTR, ROAS, and conversion rate
Basic to strong knowledge of Google Analytics 4 & Google Tag Manager
Familiarity with conversion tracking and campaign attribution
Strong analytical and data-driven mindset
Ability to manage multiple campaigns and priorities
Good communication, problem-solving, and reporting skills
Ability to understand how paid advertising contributes to leads, conversions, and revenue

Nice to Have