Senior Executive Demand Generation - (SMS Marketing)

Software Finder; Lahore; On-site; PKR 1,200,000 - 2,400,000; Full time

Job summary

Software Finder is seeking a Senior Executive, Demand Generation (SMS Marketing) to lead SMS campaigns and grow our pipeline with measurable results.

You will own end-to-end SMS marketing operations, plan and schedule campaigns, monitor deliverability and engagement, and track leads through to conversion. The role emphasizes data accuracy and actionable insights to improve performance.

Qualifications

• 2–3 years of experience in demand generation, SMS marketing, or related marketing operations.
• Hands-on experience with CRM and project management tools.
• Strong proficiency in Microsoft Excel and a working knowledge of Power BI.
• Strong analytical skills to track, analyze, and optimize performance data.
• Excellent organizational skills and attention to detail, especially in data and workflows.
• Proven ability to work effectively with cross-functional teams.
• Clear, confident communication for reporting and day-to-day coordination.

Responsibilities

• Manage lead tracking across all tools and platforms, keeping records accurate and updated on time.
• Track and analyze SMS campaign conversions, evaluate performance, and deliver actionable insights to improve results.
• Oversee the scheduling and execution of SMS campaigns so they launch on time and meet defined objectives.
• Monitor campaign performance, including deliverability and engagement metrics, and resolve issues quickly as they arise.
• Maintain accurate, well-organized data sheets for all active campaigns.
• Track lead activity dates and segment audiences correctly to support future targeting.
• Coordinate daily with the nurturing and sales teams to ensure timely lead follow-up and continuous campaign improvement.
• Conduct regular engagement analyses and identify gaps affecting sales performance.
• Cross-check conversions, lead counts, and activity dates for accuracy and completeness.
• Prepare detailed reports on campaign performance with clear insights and recommendations.

Skills

CRM

Data analysis

Excel

Power BI

Cross-functional collaboration

Communication

Tools

CRM software

Power BI

Excel

Power BI

Job description

Software Finder is hiring a Senior Executive, Demand Generation (SMS Marketing) to strengthen our demand generation efforts through high-performing SMS campaigns. This role sits at the center of how we attract, engage, and convert leads, using SMS as a direct and measurable channel to grow our pipeline.

As a senior member of the Demand Generation team, you will take ownership of our SMS marketing operations from end to end. You will plan and schedule campaigns, monitor deliverability and engagement, and track every lead through to conversion. You will also keep our campaign data accurate and well segmented, so each campaign is built on reliable insights from the last.

Working closely with our nurturing and sales teams, you will make sure leads generated through SMS are followed up promptly and effectively. Through regular analysis and reporting, you will identify performance gaps, recommend improvements, and help us steadily increase the pipeline and revenue our SMS channel delivers.

This role is ideal for an analytical, organized marketer who enjoys working with data and wants to see the direct impact of their work on business growth.

Key Responsibilities

• Manage lead tracking across all tools and platforms, keeping records accurate and updated on time.
• Track and analyze SMS campaign conversions, evaluate performance, and deliver actionable insights to improve results.
• Oversee the scheduling and execution of SMS campaigns so they launch on time and meet defined objectives.
• Monitor campaign performance, including deliverability and engagement metrics, and resolve issues quickly as they arise.
• Maintain accurate, well-organized data sheets for all active campaigns.
• Track lead activity dates and segment audiences correctly to support future targeting.
• Coordinate daily with the nurturing and sales teams to ensure timely lead follow-up and continuous campaign improvement.
• Conduct regular engagement analyses and identify gaps affecting sales performance.
• Cross-check conversions, lead counts, and activity dates for accuracy and completeness.
• Prepare detailed reports on campaign performance with clear insights and recommendations.

Requirements

• 2–3 years of experience in demand generation, SMS marketing, or a related marketing operations role.
• Hands-on experience with CRM and project management tools.
• Strong proficiency in Microsoft Excel and a working knowledge of Power BI.
• Strong analytical skills, with the ability to track, analyze, and optimize performance data.
• Excellent organizational skills and attention to detail, especially in managing data and workflows.
• Proven ability to work effectively with cross-functional teams.
• Clear, confident communication skills for reporting and day-to-day coordination.