Ecommerce Email/SMS Retention Marketing Specialist

Apex Brands; Pakistan; On-site; PKR 150,000 - 280,000; Full time

Job summary

Apex Brands is seeking an experienced Email & SMS Marketing Specialist to own full lifecycle retention campaigns across multiple eCommerce brands. You will strategize, write, design, and execute campaigns end-to-end using Klaviyo, Postscript, and other tools.

Fluent English copywriting, strong numbers, and the ability to manage multiple clients with autonomy are essential. Agency experience is a plus, with potential for growth and leadership responsibilities.

Qualifications

• 3+ years of experience in email/SMS marketing for eCommerce brands.
• Fluent English copywriting and on-brand messaging.
• Experience owning strategy, copy, design and execution end-to-end.

Responsibilities

• Own Campaign Creation and Client Calendar Planning From A–Z: develop a campaign calendar and execute email and SMS campaigns.
• Build Automations & Flows: Welcome, Abandon Cart, Browse Abandonment, Winback, Post-Purchase, etc.
• Design Beautiful, On-Brand Emails: use Figma or custom code for mobile- and desktop-optimized designs.
• Write Strategic, On-Brand Copy: craft subject lines, preview text, and body copy.
• Run A/B Tests & Optimize: test and refine subject lines, send times, blocks and CTAs.
• Audience Segmentation & List Growth: manage lists and create smart segments.
• Analytics & Reporting: monitor KPIs and inform strategy.
• Client Communication: participate in strategy calls and share performance insights.

Skills

Email marketing

Copywriting

Lifecycle marketing

Campaign management

Analytics

Client communications

Agency experience

Tools

Klaviyo

Postscript

Attentive

Job description

Our Values:

• - Treat others the way we want to be treated.
• - Don't neglect the small things, they matter.
• - Think critically and be a problem solver, not a problem creator.
• - Have the confidence and determination to achieve our shared vision.

Who We Are Looking For:

We're looking for an experienced, self-sufficient Email & SMS Marketing Specialist who can fully own the strategy, copy, design, and execution of retention campaigns across multiple accounts.

Role Overview:

We're looking for a full-stack lifecycle marketer—someone who can strategize, write, design, and execute high-performing email and SMS campaigns end-to-end. You’ll be the go-to expert responsible for delivering results across Klaviyo, Postscript, and other tools, and will manage the full lifecycle marketing function for several eCommerce brands.

What You’ll Do:

• Own Campaign Creation and Client Calendar Planning From A–Z : Develop a campaign calendar for brands assigned to you and execute email and SMS campaigns including strategy, segmentation, copywriting, design layout, scheduling, and testing.
• Build Automations & Flows: Set up and maintain high-converting flows such as Welcome, Abandon Cart, Browse Abandonment, Winback, Post-Purchase, etc.
• Design Beautiful, On-Brand Emails: Use Figma or another editor of your choice (or custom code if needed) to design emails that look great on mobile and desktop—and convert.
• Write Strategic, On-Brand Copy: Craft subject lines, preview text, and body copy that aligns with the brand voice and drives action.
• Run A/B Tests & Optimize: Continuously test and refine subject lines, send times, content blocks, and CTAs to improve performance.
• Audience Segmentation & List Growth: Manage lists and build smart segments to personalize messaging and improve deliverability.
• Analytics & Reporting: Monitor and report on key KPIs (open rate, click rate, CVR, unsubscribes, revenue per recipient, etc.) and use insights to inform future strategy.
• Client Communication: Hop on strategy calls or send Looms explaining performance, roadmap, and ideas to clients.

Who You Are:

• Fluent verbal and written English copywriting skills
• An experience retention & lifecycle marketer who can handle everything from strategy, copy, design, build, test, and optimize.
• 3+ years of experience in email/SMS marketing for eCommerce brands
• Fluent in Klaviyo and at least one major SMS platform (Postscript, Attentive, etc.)
• Strong portfolio showing high-performing campaigns (with clear results)
• Strong copywriting skills—can write clear, engaging, persuasive emails for a variety of brand voices
• Ability to manage multiple clients and timelines without dropping the ball
• Agency experience preferred
• Bonus: HTML/CSS familiarity for custom email tweaks

Why Work With Us:

• Work with top-tier 8 & 9 figure DTC brands
• Clear systems and team support, but lots of autonomy
• Direct impact on performance and client growth
• Growth potential into leadership or strategy roles