Senior Copywroter

Thokmandee; Lahore; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Thokmandee is seeking a Senior Copywriter to craft high-converting messaging across paid ads, email marketing, and sales content. You’ll own copy across touchpoints, working with marketing, product, and sales to drive conversion and revenue impact.

Ideal candidates bring data-driven, conversion-focused writing with a strong B2B perspective and experience in multi-channel campaigns, including landing pages and platform explainers.

Qualifications

• Minimum 3+ years of copywriting experience (B2B preferred).
• Experience with performance marketing or growth teams.
• Bachelor’s degree in Marketing, Communications, or related field (preferred).

Responsibilities

• Maintain a consistent and professional B2B brand voice.
• Continuously test and optimize copy using performance data and A/B testing.
• Collaborate with marketing, product, and sales teams to align messaging.
• Apply CRO principles to optimize funnels and improve conversion rates.
• Translate complex B2B workflows into simple, benefit-driven communication.
• Create high-converting B2B marketing assets across paid ads, email campaigns, and landing/product pages to attract, nurture, and convert retailers and buyers.
• Develop compelling value propositions centered on pricing transparency, seamless supplier access, and efficient procurement workflows.
• Produce persuasive sales collateral, including platform explainers, supplier onboarding materials, and buyer-focused messaging to drive adoption and engagement.

Skills

Performance-driven paid ad copywriting

Email marketing and full-funnel copy

Persuasive social media content

Video ad scriptwriting

CRO understanding

Lead generation and B2B funnels

B2B buyer psychology

Industry exposure: e-commerce/wholesal

Ownership mindset

Education

Bachelor’s degree in Marketing/Communications

Tools

ZOHO CRM

Job description

At thokmandee.com, we are transforming how businesses source products across Europe by connecting buyers with 10,000+ verified global suppliers, enabling real-time pricing, multi-vendor sourcing, and seamless B2B procurement. We operate at the intersection of commerce, supply chain, and technology and we’re looking for a Senior Copywriter who can translate this complexity into clear, persuasive, and high-converting messaging.

Role Overview

We are looking for a highly skilled Senior Copywriter who doesn’t just write but writes to sell.

This role is ideal for someone who understands that great copy is not just creative, but strategic, data-driven, and conversion-focused. You will be responsible for crafting compelling messaging across multiple channels, with a strong emphasis on paid advertising, email marketing, and sales-driven content.

As a senior member of the team, You will own copy across key touch points from paid ads to email funnels to sales enablement content with a strong focus on conversion and revenue impact.

Key Responsibilities :

• Maintain a consistent and professional B2B brand voice
• Continuously test and optimize copy using performance data and A/B testing
• Collaborate with marketing, product, and sales teams to align messaging
• Apply CRO principles to optimize funnels and improve conversion rates
• Translate complex B2B workflows into simple, benefit-driven communication
• Create high-converting B2B marketing assets across paid ads, email campaigns, and landing/product pages to attract, nurture, and convert retailers and buyers.
• Develop compelling value propositions centered on pricing transparency, seamless supplier access, and efficient procurement workflows.
• Produce persuasive sales collateral, including platform explainers, supplier onboarding materials, and buyer-focused messaging to drive adoption and engagement.

Required Skills & Expertise

• Extensive experience in performance-driven paid ad copywriting, crafting high-converting creatives optimized for ROI across multiple platforms.
• Proven track record in email marketing and full-funnel sales copywriting, from lead nurturing sequences to high-converting promotional campaigns.
• Expert in writing persuasive, conversion-focused social media content that turns audience attention into measurable sales outcomes.
• Skilled in scriptwriting for high-performing video ads, including hooks, storytelling, and CTAs tailored for engagement and conversions.
• Deep understanding of Conversion Rate Optimization (CRO), with the ability to continuously test, analyze, and refine copy for maximum performance.
• Hands-on experience in lead generation and B2B conversion funnels, aligning messaging with different stages of the buyer journey.
• Strong grasp of B2B buyer psychology, including navigating long sales cycles, decision-making units, and multi-stakeholder environments.
• Industry exposure to e-commerce, wholesale, marketplace, and SaaS ecosystems, enabling context-driven, high-impact messaging.

Nice-To-Have Skills

• Experience with A/B testing and performance optimization
• Familiarity with ZOHO CRM
• Understanding of SEO and landing page optimization
• Strong command of tone, structure, and clarity in a professional B2B context

Qualifications & Experience

• Minimum 3+ years of experience in copywriting (B2B preferred)
• Experience working with performance marketing or growth teams
• Bachelor’s degree in Marketing, Communications, or related field (preferred)

What We’re Looking For

• A commercial thinker who understands how businesses buy
• Someone who can turn product features into clear business value
• A writer who is data-driven, not just creative
• Ability to balance clarity, persuasion, and conversion
• Strong ownership mindset and attention to detail

Tip: Visit thokmandee.com before applying—it helps you stand out in the interview.

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