Marketing Communications Copywriter

PRG Pakistan; Lahore; On-site; PKR 800,000 - 1,200,000; Full time

Benefits offered by this job

Competitive salary

Annual leave

Health insurance

Employee recognition

Promotions based on performance

Collaborative work environment

Job summary

PRG Pakistan in Lahore seeks an experienced Marketing Communications Copywriter to craft strategic, persuasive content for brand awareness, lead generation, and growth. The role combines strong writing with marketing knowledge to simplify complex topics for diverse audiences.

Ideal candidates have 5+ years in copywriting or content marketing, agency experience, and a proven ability to manage multiple deadlines while supporting American corporations.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 5+ years of copywriting, content marketing, or marketing communications experience.
• Strong writing, editing, and proofreading skills.
• Experience creating persuasive B2B marketing content.
• Ability to manage multiple projects and deadlines.
• Agency experience preferred.
• Experience supporting American corporations preferred.

Responsibilities

• Create marketing content for corporate brochures and sales materials.
• Develop email marketing campaigns and website copy.
• Produce landing pages, social media content, whitepapers, and thought leadership pieces.
• Prepare webinar presentations, PowerPoint decks, and animated video scripts.
• Develop messaging aligned with marketing and sales objectives.
• Collaborate with marketing, sales, and SMEs to craft effective communications.
• Translate complex business and healthcare concepts into audience-focused content.
• Ensure content aligns with brand standards and business goals.

Skills

Copywriting

Content Marketing

B2B Marketing

Editing

Research & Interviewing

Agency Experience

Education

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Job description

We are seeking an experienced Marketing Communications Copywriter to develop strategic, persuasive, and engaging content that supports brand awareness, lead generation, and business growth. The ideal candidate combines exceptional writing skills with strong marketing knowledge and can transform complex topics into clear, compelling communications.

Experience in a strategic marketing agency environment is highly preferred. Knowledge of healthcare, medical billing, revenue cycle management (RCM), or physician practice operations is a plus.

Key Responsibilities

• Create marketing content for:
  • Corporate brochures and sales materials
  • Email marketing campaigns
  • Website copy and landing pages
  • Social media campaigns
  • Whitepapers and thought leadership content
  • Webinar presentations
  • PowerPoint presentations
  • Animated video scripts
• Develop messaging that supports marketing and sales objectives.
• Collaborate with marketing, sales, and subject matter experts to create effective communications.
• Translate complex business and healthcare concepts into audience-focused content.
• Ensure content aligns with brand standards and business goals.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• 5+ years of copywriting, content marketing, or marketing communications experience.
• Strong writing, editing, and proofreading skills.
• Experience creating persuasive B2B marketing content.
• Ability to manage multiple projects and deadlines.
• Agency experience preferred.
• Experience supporting American corporations preferred.

Desired Skills

• Strategic and creative thinker.
• Strong understanding of persuasive marketing communications.
• Ability to write for different audiences and stages of the buyer journey.
• Excellent research, interviewing, and communication skills.

Ideal Candidate

A skilled writer who understands how to create marketing communications that influence decision-makers, strengthen brand positioning, generate leads, and support measurable business results.

Employee Benefits

• Competitive salary package
• Annual leaves
• Health insurance (as per company policy)
• Employee recognition
• Performance-based promotions
• Collaborative and supportive work environment