Content Marketer

Code District LLC; Lahore; On-site; PKR 900,000 - 1,300,000; Full time

Job summary

Code District LLC is seeking a strategic Content Marketer to craft audience-first content that not only ranks but converts. You will align messaging with ICPs, integrate basic SEO practices, and create content across blogs, case studies, and guides that moves prospects through the buying funnel.

You will optimize on-page elements, refresh existing content, and work with keyword tools to ensure relevance and performance for a B2B/SaaS audience in a fast-paced environment.

Qualifications

• 1-2 years of professional writing experience in content marketing, preferably in B2B or SaaS environments.
• Strong on-page SEO principles and comfort using keyword/SEO tools (Ahrefs, SEMrush, Clearscope, SurferSEO).
• Proven ability to tailor voice, tone, and depth of content to technical or specialized professional audiences.
• A portfolio of published articles/content pieces that showcase readability, structure, and business value.
• Self-starter with strong time-management skills and ability to manage content schedules independently.

Responsibilities

• Audience Alignment: understand ICPs, their pain points, goals, and workflows.
• Value-First Creation: draft articles, case studies, guides, and messaging with actionable insights.
• Funnel Optimization: create content for each stage of the buyer journey (ToFU, MoFU, BoFU).
• SEO Writing & On-Page Optimization: research keywords and write content that answers search intent; optimize headings, meta, titles, and internal links.

Skills

Content writing

SEO

ICP targeting

Portfolio

Time management

Tools

Ahrefs

SEMrush

Clearscope

SurferSEO

Job description

Code District islooking for a strategic, detail-oriented Content Marketer who understands that great content doesn't just rank, it converts.

You will be responsible for crafting content that directly speaks to our Ideal Customer Profile (ICP), addresses their key pain points, and moves them through the buying funnel. You aren't just a writer; you are a clear thinker who combines basic SEO practices with deeply valuable, audience-first messaging.

Key Responsibilities

• Audience Alignment: Deeply understand our Ideal Customer Profiles (ICPs), their specific pain points, goals, and daily workflows.
• Value-First Creation: Draft articles, case studies, guides, and messaging that prioritize actionable insights over generic, surface-level advice.
• Funnel Optimization: Produce content designed for each stage of the buyer journey (ToFU awareness, MoFU evaluation, and BoFU decision-making).

2. SEO Writing & On-Page Optimization

• Search Intent Mastery: Conduct keyword research and write content that answers search intent directly rather than keyword stuffing.
• On-Page Fundamentals: Optimize headings ($H1, H2, H3$), meta descriptions, title tags, internal linking, and content structures for both search engines and human readers.
• Content Refreshing: Audit and update existing content to maintain ranking positions and retain content freshness.

Qualifications & Requirements

• Experience:1-2 years of professional writing experience in content marketing, preferably in B2B or SaaS environments.
• SEO Proficiency: Strong grasp of on-page SEO principles and comfort using keyword/SEO tools (e.g., Ahrefs, SEMrush, Clearscope, SurferSEO).
• ICP Thinking: Proven ability to tailor voice, tone, and depth of content to technical or specialized professional audiences.
• Portfolio: A portfolio of published articles/content pieces that showcase high readability, clear structure, and business value.
• Self-Starter: Strong time-management skills with the ability to manage content schedules and editorial calendars independently.

Nice-to-Haves

Basic familiarity with CMS platforms (e.g., WordPress, Webflow, HubSpot).

• Basic knowledge of Google Analytics / Search Console to track performance metrics (traffic, conversions, bounce rates).
• Experience conducting expert interviews (with customers or internal SMEs) to elevate piece depth.