Digital Marketing Specialist

Thokmandee; Lahore; On-site; PKR 600,000 - 1,200,000; Full time

Job summary

Thokmandee is seeking a creative, data-driven Digital Marketing Specialist to drive multi-channel campaigns across Facebook, Instagram, LinkedIn, TikTok, Google, and email. You will build funnels, nurture leads, and optimize conversions to grow the Thokmandee platform.

The role requires 3-5 years of B2B/SaaS/multivendor marketplace experience, hands-on SEO/Paid Ads/Analytics, and strong communication. On-site Lahore-based position with opportunities to coordinate with SEO, content, and sales

Qualifications

• 3-5 years of proven experience in B2B, SaaS, or multivendor marketplace environments.
• Hands-on experience with SEO, paid ads, analytics, and email marketing/automation tools (e.g., Zoho Campaigns).
• Strong written and verbal communication with strategic thinking and presentable appearance.

Responsibilities

• Develop and execute multi-channel marketing strategies across Facebook, Instagram, LinkedIn, TikTok, Google, and email to grow brand awareness, generate leads, and increase conversions.
• Build structured marketing funnels to attract, nurture, and convert buyers and sellers.
• Plan, automate, and optimize email campaigns (newsletters, drip flows, onboarding) to nurture leads.
• Coordinate with internal teams including SEO, content writing, and sales to align activities with business goals.
• Manage SEO, SEM, and paid campaigns across Meta Ads Manager, Google Ads, and LinkedIn.
• Analyze digital performance using Google Analytics, Zoho, and platform insights; track KPIs and optimize campaigns based on data.
• Guide content strategy across blogs, social media, email, and other channels; plan creative formats (static posts, carousels, reels, videos).
• Audit existing digital presence to ensure brand consistency across all social media platforms.
• Improve conversion funnels, customer engagement, and retention through data-driven strategies and A/B testing.
• Drive qualified leads, sales conversions, and meaningful growth across the Thokmandee platform.

Skills

B2B marketing

SaaS marketing

Multivendor marketplace

SEO

Paid ads

Analytics

Email marketing

Communication skills

Strategic thinking

Tools

Zoho Campaigns

Zoho CRM

Canva

Adobe Creative Suite

Google Analytics

Meta Ads Manager

Google Ads

LinkedIn Ads

Job description

Thokmandee.com is a fast-growing B2B multivendor wholesale marketplace that connects buyers and sellers across the EU. We help sellers , brands, manufacturers, and distributors,expand their reach with full logistics support, secure payments, and access to qualified buyers. At the same time, buyers such as HoReCa, retailers, and shops enjoy flexible payment options, competitive pricing, and a wide range of products.

We actively promote our vendors, support our buyers, and create real growth opportunities for businesses of all sizes. We’re now looking for a creative, data-driven Digital Marketing Specialist to join our team and help drive the next phase of our journey in transforming B2B e-commerce.

Job Description :

• Develop and execute multi-channel marketing strategies across Facebook, Instagram, LinkedIn, TikTok, Google, and email to grow brand awareness, generate leads, and increase conversions.
• Build structured marketing funnels to attract, nurture, and convert both buyers and sellers.
• Plan, automate, and optimize email campaigns (newsletters, drip flows, onboarding) to nurture leads.
• Lead and coordinate with internal teams including SEO, content writing,and sales to ensure marketing activities align with business goals.
• Manage SEO, SEM, and paid ad campaigns across Meta Ads Manager, Google Ads, and LinkedIn.
• Analyze digital performance using Google Analytics, Zoho, and platform insights; track KPIs and optimize campaigns based on data.
• Guide content strategy across blogs, social media, email, and other channels; plan creative formats (static posts, carousels, reels, videos).
• Audit existing digital presence to ensure brand consistency across all social media platforms .
• Improve conversion funnels, customer engagement, and retention through data-driven strategies and A/B testing.
• Ultimately drive qualified leads, sales conversions, and meaningful growth across the Thokmandee platform.

What We’re Looking For

• 3-5 years of Proven experience in B2B, SaaS, or multivendor marketplace environments.
• Practical Hands-on experience in SEO, paid ads, analytics, and and email marketing/automation tools (e.g., Zoho Campaigns,)
• We’re looking for someone who is presentable, communicates well, maintains a professional attitude, and can think strategically with clear written and verbal communication skills.
• Ability to bring creativity while maintaining clear processes.
• Familiarity with CRM software Zoho CRM and basic graphic design skills (e.g., Canva or Adobe Creative Suite) is a plus
• Knowledge of multiple languages is a plus.

Ready to Join Us?

If you’re passionate about digital marketing, driven by growth, and excited to make an impact, we’d love to hear from you.

NOTE: Only candidates residing in Lahore will be considered.

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