Senior Content Strategy Director

WPP Media Limited; Karachi Division; Hybrid; PKR 2,400,000 - 4,500,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Paid time off

Wellbeing facilities

Mental health days

Job summary

WPP Media Pakistan is seeking an experienced Content Strategist to lead integrated content plans for client brands, aligning content with media and digital strategies. You will guide cross functional teams, manage campaigns, and ensure delivery against timelines.

This role requires 7–9 years in content strategy or digital marketing, a degree in Marketing or Communications, and a collaborative mindset. The team operates in a hybrid setup with four office days per week and flexible arrangements.

Qualifications

• 7–9 years of experience in Content Strategy, Digital Marketing, Social Media, or related fields.
• Proven experience managing content campaigns and leading client relationships.
• Experience working with integrated marketing teams and digital platforms.
• Bachelor’s or Master’s degree in Marketing, Media Sciences, Communications, or related field.

Responsibilities

• Developing and executing integrated content strategies aligned with client business and marketing objectives.
• Leading content planning across digital, social, branded, and campaign platforms.
• Building strong relationships with clients and positioning the agency as a trusted strategic content partner.
• Collaborating with creative, media, strategy, and production teams to ensure seamless execution of campaigns.
• Managing content calendars, workflows, approvals, and timely delivery of projects.
• Identifying audience insights, market trends, and emerging opportunities to enhance content performance.
• Ensuring all content aligns with brand guidelines, tone of voice, and campaign objectives.
• Monitoring and evaluating campaign performance metrics and recommending optimization opportunities.
• Supporting revenue growth through innovative content opportunities and integrated campaign solutions.
• Leading presentations, campaign reviews, and strategic discussions with clients and stakeholders.

Skills

Storytelling

Content strategy

Project management

Digital platforms

Stakeholder management

Presentation skills

Collaboration

Analytical thinking

Education

Bachelor’s or Master’s degree in Marketing, Media Sciences, Communications, or related field

Job description

WPP Media Pakistan is seeking an experienced Content Strategist to lead integrated content plans for client brands, aligning content with media and digital strategies. You will guide cross functional teams, manage campaigns, and ensure delivery against timelines.

This role requires 7–9 years in content strategy or digital marketing, a degree in Marketing or Communications, and a collaborative mindset. The team operates in a hybrid setup with four office days per week and flexible arrangements.