Associate Business Director - Content

WPP Media Limited; Karachi Division; Hybrid; PKR 2,400,000 - 4,500,000; Full time

Benefits offered by this job

Medical, vision, and dental insurance

Paid time off

Wellbeing facilities

Mental health days

Job summary

WPP Media Pakistan is seeking an experienced Content Strategist to lead integrated content plans for client brands, aligning content with media and digital strategies. You will guide cross functional teams, manage campaigns, and ensure delivery against timelines.

This role requires 7–9 years in content strategy or digital marketing, a degree in Marketing or Communications, and a collaborative mindset. The team operates in a hybrid setup with four office days per week and flexible arrangements.

Qualifications

• 7–9 years of experience in Content Strategy, Digital Marketing, Social Media, or related fields.
• Proven experience managing content campaigns and leading client relationships.
• Experience working with integrated marketing teams and digital platforms.
• Bachelor’s or Master’s degree in Marketing, Media Sciences, Communications, or related field.

Responsibilities

• Developing and executing integrated content strategies aligned with client business and marketing objectives.
• Leading content planning across digital, social, branded, and campaign platforms.
• Building strong relationships with clients and positioning the agency as a trusted strategic content partner.
• Collaborating with creative, media, strategy, and production teams to ensure seamless execution of campaigns.
• Managing content calendars, workflows, approvals, and timely delivery of projects.
• Identifying audience insights, market trends, and emerging opportunities to enhance content performance.
• Ensuring all content aligns with brand guidelines, tone of voice, and campaign objectives.
• Monitoring and evaluating campaign performance metrics and recommending optimization opportunities.
• Supporting revenue growth through innovative content opportunities and integrated campaign solutions.
• Leading presentations, campaign reviews, and strategic discussions with clients and stakeholders.

Skills

Storytelling

Content strategy

Project management

Digital platforms

Stakeholder management

Presentation skills

Collaboration

Analytical thinking

Education

Bachelor’s or Master’s degree in Marketing, Media Sciences, Communications, or related field

Job description

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by ourpioneeringagentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth.

WPP Media is WPP’s AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

About WPP Media

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities. For more information, visit wpp.com.

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit wppmedia.com

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary byLeading CollectivelytoInspire transformational Creativity.
• Create an Open environment by_Balancing People and Client Experiences_byCultivating Trust.
• Lead Optimistically byChampioning Growthand DevelopmenttoMobilize the Enterprise.

Reporting of the role

This role reports to Business Director - Digital

3 Best Things About the Job

• Work with dynamic brands to create impactful and engaging content strategies.
• Lead a collaborative team that values creativity, innovation, and continuous learning.
• Be part of a fast-paced environment where ideas turn into meaningful campaigns and business impact.

In This Role, Your Goals Will Be:

In Three Months:

• Build strong relationships with internal teams, clients, and content partners.
• Gain a deep understanding of client brands, tone of voice, and content objectives.
• Ensure all content processes, workflows, and approvals are aligned with organizational standards and timelines.

In Six Months:

• Independently lead content planning meetings and campaign discussions with clients.
• Identify opportunities to improve content performance, engagement, and audience reach.
• Demonstrate strong communication and stakeholder management skills across teams and clients.

In 12 Months:

• Mentor and guide junior team members while contributing to team development.
• Lead integrated content strategies across digital and social platforms.
• Demonstrate the ability to drive innovative content solutions that contribute to client growth and business objectives.

What Your Day Job Looks Like at WPP Media

• Developing and executing integrated content strategies aligned with client business and marketing objectives.
• Leading content planning across digital, social, branded, and campaign platforms.
• Building strong relationships with clients and positioning the agency as a trusted strategic content partner.
• Collaborating with creative, media, strategy, and production teams to ensure seamless execution of campaigns.
• Managing content calendars, workflows, approvals, and timely delivery of projects.
• Identifying audience insights, market trends, and emerging opportunities to enhance content performance.
• Ensuring all content aligns with brand guidelines, tone of voice, and campaign objectives.
• Monitoring and evaluating campaign performance metrics and recommending optimization opportunities.
• Supporting revenue growth through innovative content opportunities and integrated campaign solutions.
• Leading presentations, campaign reviews, and strategic discussions with clients and stakeholders.
• Managing multiple projects simultaneously while ensuring quality and operational efficiency.
• Supporting leadership in driving team collaboration, capability building, and creative excellence.
• Working closely with influencers, publishers, creators, and external partners where required.
• Ensuring alignment between content strategy, media strategy, and overall business goals.

What You’ll Bring

• Strong storytelling and content strategy capabilities with the ability to create compelling brand narratives.
• Excellent project management and organizational skills.
• Strong understanding of digital platforms, social media trends, and audience engagement strategies.
• Ability to work in a fast-paced environment and manage multiple priorities under tight deadlines.
• Excellent interpersonal and stakeholder management skills.
• Strong presentation and communication skills — both written and verbal.
• A collaborative mindset with the ability to lead cross-functional teams effectively.
• Analytical thinking with the ability to translate data and insights into actionable content strategies.

Minimum Qualifications

• 7–9 years of experience in Content Strategy, Digital Marketing, Social Media, or related fields.
• Proven experience managing content campaigns and leading client relationships.
• Experience working with integrated marketing teams and digital platforms.
• Bachelor’s or Master’s degree in Marketing, Media Sciences, Communications, or a related field from a reputable institution.

Life at WPP Media & Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work, and we’re just as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions, grow their networks, and learn at the cutting edge of marketing and advertising. We have a variety of employee resource groups and host frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our benefits include competitive medical, vision, and dental insurance, significant paid time off, employee wellbeing facilities, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens when we’re together, fostering creativity, collaboration, and connection. That’s why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

About Pakistan

WPP Media Pakistan is the leading global media investment management operation in Pakistan. We see major growth coming on Digital platforms with internet penetration growing to 87 million broadband users and 85 million 3G/4G subscribers. Social media platforms have also grown substantially in Pakistan where Facebook stands at 34 million subscribers and Tik Tok has replaced Instagram to become the second most penetrated social platform. While the digitalization of the market is happening at a fast pace, it has also opened up opportunities for specializations like e-commerce, Digital Content, Video Planning solutions, Technology and Data & Analytics in Pakistan.

Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy)for more information on how we process the information you provide.While we appreciate all applications received, only those candidates selected for an interview will be contacted.

Please read our Privacy Noticefor more information on how we process the information you provide.