Senior Campaign Analytics Lead

Mashreq; Karachi Division; On-site; PKR 1,800,000 - 2,400,000; Full time

Job summary

Mashreq in Pakistan is seeking a seasoned analytics professional to lead end-to-end campaign management and performance measurement. You will own campaign execution, tracking, and reporting to drive business outcomes.

Focus areas include customer segmentation with CDP, data lake workflows, and BI dashboards (Power BI, Tableau). Strong SQL, experimentation design, and ROI analysis are essential.

Qualifications

• Bachelor's degree in CS/Eng/IS/Data Analytics/Statistics/Math or related field.
• Minimum 5+ years in Campaign/Marketing Analytics or related analytics roles.
• Experience in banking/financial services or customer-centric industries preferred.

Skills

SQL

CDP

Data Lake

Hadoop

Hive

Zeppelin

Power BI

Tableau

Campaign analytics

ROI analysis

Education

Bachelor's degree in Computer Science, Engineering, Information Systems, Data Analytics, Statistics, Mathematics, or related discipline

Tools

Power BI

Tableau

Job description

Mashreq in Pakistan is seeking a seasoned analytics professional to lead end-to-end campaign management and performance measurement. You will own campaign execution, tracking, and reporting to drive business outcomes.

Focus areas include customer segmentation with CDP, data lake workflows, and BI dashboards (Power BI, Tableau). Strong SQL, experimentation design, and ROI analysis are essential.