Senior Customer Engagement Lead - Multi-Channel Campaigns

Mashreq; Karachi Division; On-site; PKR 892,800 - 1,339,200; Full time

Job summary

Mashreq is hiring a Customer Engagement Manager in Karachi to oversee the design and execution of customer engagement campaigns. The role demands collaboration with Marketing, Analytics, and Compliance teams to ensure effective, data-driven strategies. Responsibilities include managing the campaign budget, monitoring performance using key metrics, and ensuring compliance with regulations. Candidates should possess strong planning, analytical, and collaboration skills, aimed at enhancing engagement for existing bank customers.

Qualifications

• Experience in executing and optimizing customer engagement campaigns.
• Ability to use behavioral data for lifecycle communications.
• Strong collaboration skills with cross-functional teams.

Responsibilities

• Design and execute customer engagement campaigns across channels.
• Monitor campaign performance and provide actionable insights.
• Collaborate with various teams for campaign planning and execution.

Skills

Campaign planning

Data analysis

Cross-functional collaboration

Budget management

Regulatory compliance

Job description

Mashreq is hiring a Customer Engagement Manager in Karachi to oversee the design and execution of customer engagement campaigns. The role demands collaboration with Marketing, Analytics, and Compliance teams to ensure effective, data-driven strategies. Responsibilities include managing the campaign budget, monitoring performance using key metrics, and ensuring compliance with regulations. Candidates should possess strong planning, analytical, and collaboration skills, aimed at enhancing engagement for existing bank customers.