Campaign Analytics Manager

Mashreq NEO CORP; Pakistan; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Mashreq NEO CORP is seeking a seasoned analytics professional to lead campaign management and marketing analytics. The role demands hands-on work with CDP and segmentation, plus end-to-end campaign execution with measurable ROI.

You will collaborate with cross-functional teams to design and evaluate customer journeys, optimize performance, and deliver data-driven insights that influence business decisions.

Qualifications

• Minimum 5+ years of experience in Campaign Management, Marketing Analytics, Customer Analytics, CRM, CDP, or related analytics roles.
• Experience in banking, financial services, telecommunications, or customer-centric industries preferred.
• Proven experience in end-to-end campaign execution and performance measurement.

Skills

SQL

CDP

Hadoop/Hive

Power BI

Tableau

A/B testing

Campaign analytics

Stakeholder management

Data analysis

Communication

Problem-solving

Education

Bachelor's degree in CS/Engineering/IS/Data Analytics/Statistics/Math

Job description

Mashreq NEO CORP is seeking a seasoned analytics professional to lead campaign management and marketing analytics. The role demands hands-on work with CDP and segmentation, plus end-to-end campaign execution with measurable ROI.

You will collaborate with cross-functional teams to design and evaluate customer journeys, optimize performance, and deliver data-driven insights that influence business decisions.