Sales Operations Officer - Lahore

FrieslandCampina; Lahore; On-site; PKR 670,000 - 1,339,000; Full time

Job summary

FrieslandCampina in Lahore is seeking a Sales Operations Analyst to lead day-to-day tasks and collaborate with cross-functional teams for execution.

The role emphasizes strong analytical skills, FMCG sales process experience, and proficiency in Excel and Power BI to deliver dashboards and insights for decision-making. Reporting line is to National Manager Out-of-home & Bulk Ingredients.

Qualifications

• Experience in Sales Operations within FMCG sector.
• Experience with Primary and Secondary Sales processes.
• Ability to generate actionable insights from data.
• Experience with dashboards and reporting.
• Strong communication and cross-functional coordination.

Responsibilities

• Lead day-to-day Sales Operations tasks.
• Collaborate with cross-functional teams for execution.
• Analyze Primary & Secondary sales data to identify trends.
• Provide recommendations to improve performance.
• Prepare weekly, monthly sales reports and dashboards.
• Forecast, budget, and plan for Out Of Home segment.

Skills

Sales Operations

Analytical skills

Primary/Secondary Sales

Sales reporting

Forecasting

Budgeting

Planning

Excel

Power BI

Sales software

Dashboards

Cross-functional work

Tools

Power BI

Microsoft Excel

Job description

Job Description:

Are you ready to challenge and showcase your analytical skills?This Role offers you challenging and rewarding opportunity to lead day-to-day Sales Operations tasks and collaboration with cross functional teams for execution

Proven experience in Sales Operations, preferably within the FMCG industry, with exposure to Primary and Secondary Sales processes.

• Strong analytical skills with the ability to analyze Primary & Secondary sales data, identify trends, variances and business gaps, and provide actionable insights to support decision-making.
• Evaluate sales performance against targets and KPIs, providing recommendations for improvement.
• Hands-on experience in daily, weekly and monthly sales reporting, including sales achievement, volume, value, SKU-wise, distributor-wise and channel-wise performance analysis
• Manage sales forecasting, budgeting, and planning processes for the Out Of Home segment.
• Strong understanding of Primary Sales, Secondary Sales, stock movement, distributor inventory, sales targets, order processing and market execution.
• Proficiency in Microsoft Excel, Power BI and sales management systems/software, with the ability to develop dashboards, reports and analytical summaries.
• Ability to coordinate effectively with cross-functional stakeholders to ensure smooth execution of sales operations and timely resolution of business requirements.
• Strong coordination skills with sales teams and internal stakeholders for resolving operational issues, ensuring data accuracy and timely completion of business requirements.
• Ability to monitor sales targets, stock availability, distributor inventory, product movement, SKU performance and sales variances, and highlight key business issues to management.
• Good understanding of FMCG distribution models, Route-to-Market, distribution channels, OOH sales strategies and market dynamics.
• Strong attention to detail with a proactive approach to data validation, reconciliation, problem-solving and process improvement.
• Ability to manage multiple reports, priorities and deadlines while maintaining accuracy and data integrity.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate and follow up with cross-functional teams and external business partners.
• A team player with a positive and proactive attitude, demonstrating ownership, accountability and a strong passion for driving sales growth and operational excellence

This position is based at Lahore and reports to National Manager Out-of-home & Bulk Ingredients