Senior AI-Powered B2B Marketing Manager

Ace CPAs; Karachi Division; Remote; PKR 1,800,000 - 2,400,000; Full time

Job summary

ACE CPAs, a fast-growing AI-forward accounting and advisory firm serving US business owners, seeks a senior Marketing Manager to own and optimize a full-funnel B2B marketing function. You will drive demand generation across Meta and LinkedIn, manage lifecycleOutbound strategies, and coordinate content/SEO to attract niche clients in professional services.

You will lead a small remote team and vendors, implement a single marketing system, and deliver measurable CPL/CAC improvements, pipeline

Qualifications

• 4+ years in B2B marketing with hands-on ownership of channels and a full funnel.
• Direct experience marketing professional or financial services (accounting, fractional CFO, tax, wealth advisory, legal, consulting, or an agency serving them).
• Demonstrated ownership of paid acquisition with real CPL/CAC accountability and budgets you have managed.
• Hands-on CRM and marketing-ops depth: you can build and debug workflows yourself (GoHighLevel strongly preferred; HubSpot or comparable acceptable).
• Strong analytics and attribution chops: UTMs, GA4, multi-source tracking, and clean reporting.
• A systems-and-process operator: you bring order to chaos and you close loops; you do not just add activity.

Responsibilities

• Demand generation: Run Meta and LinkedIn paid acquisition (and Google as it scales): creative testing, audience strategy, budget pacing, and CPL/CAC targets. Hands-on in ad accounts.
• Lifecycle and outbound: Own email/newsletter, nurture sequences, and cold outbound; improve reply rates with sharp offers and copy.
• Content and SEO: Direct the blog, LinkedIn, and social calendars with niche-specific, non-generic content that ranks and converts.
• Brand and website: Help own acecpas.com and brand consistency; treat the site as a conversion asset, not a brochure.
• Marketing operations: Own GoHighLevel: pipelines, workflows, lead routing, deduplication, and data hygiene.
• Analytics and attribution: Own GA4, Search Console, Tag Manager, and ad-platform reporting; deliver one trustworthy weekly scorecard.

Skills

B2B marketing

Paid acquisition

Full funnel ownership

CRM depth

Analytics & attribution

English writing

Tools

GoHighLevel

Meta Ads Manager

LinkedIn Ads

GA4

Webflow

HubSpot-like tools

Job description

ACE CPAs, a fast-growing AI-forward accounting and advisory firm serving US business owners, seeks a senior Marketing Manager to own and optimize a full-funnel B2B marketing function. You will drive demand generation across Meta and LinkedIn, manage lifecycleOutbound strategies, and coordinate content/SEO to attract niche clients in professional services.

You will lead a small remote team and vendors, implement a single marketing system, and deliver measurable CPL/CAC improvements, pipeline