Digital Marketing Specialist

Master-Services; Punjab; On-site; PKR 600,000 - 900,000; Full time

Job summary

Master-Services in Faisalabad is seeking a Digital Marketing Specialist to plan and execute campaigns across social media, search, and email. This full-time, on-site role collaborates with internal teams to align online marketing with business goals, maintain brand consistency, and identify growth opportunities.

You will manage social accounts, create and schedule content, monitor campaign performance with analytics, prepare reports, and recommend improvements to increase reach, engagement and

Qualifications

• Strong skills in social media and online marketing with campaign management experience.
• Proficiency in digital marketing strategy, content planning, and campaign optimization.
• Ability to use web analytics tools to track and report performance.
• Excellent written and verbal communication for cross-functional collaboration.
• Agency or multi-brand experience is an advantage.
• Familiarity with SEO/SEM and email marketing is beneficial.
• Bachelor’s degree in Marketing or related field or equivalent experience.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Plan and execute digital marketing campaigns across channels.
• Manage social media accounts and content calendars.
• Monitor campaign performance and optimize strategies using analytics.
• Collaborate with cross-functional teams to align marketing with business goals.
• Prepare performance reports and provide ROI improvements.

Skills

Social Media Marketing

Digital Marketing Strategy

Content Planning

Web Analytics

Communication Skills

Campaign Optimization

Education

Bachelor's degree in Marketing or related field

Tools

Marketing Automation Tools

Email Marketing Tools

Google Analytics

Job description

Company Description

Master-Services is a growing organization focused on delivering high-quality solutions and services to clients across diverse industries. The company values innovation, data-driven decision-making, and strong customer relationships to achieve sustainable business results. Team members are encouraged to collaborate, share ideas, and contribute to continuous improvement. Master-Services offers opportunities for professional development and values integrity, accountability, and performance. The environment is fast-paced and supportive, with a focus on measurable impact and long-term success.

Role Description

The Digital Marketing Specialist is a full-time, on-site role based in Faisalabad. This position is responsible for planning and executing digital marketing campaigns across various channels, including social media, search, and email. Day-to-day tasks include managing social media accounts, creating and scheduling content, monitoring campaign performance, and optimizing strategies based on analytics. The role involves working closely with internal teams to align online marketing activities with business goals, maintaining brand consistency, and identifying new opportunities for audience growth and engagement. The Digital Marketing Specialist will also track key metrics, prepare performance reports, and recommend improvements to increase reach, conversions, and overall ROI.

Qualifications

• Strong skills in Social Media Marketing and Online Marketing, with experience managing campaigns across major platforms.
• Proficiency in Digital Marketing strategy and execution, including content planning and campaign optimization.
• Ability to use Web Analytics tools to track, interpret, and report on digital performance metrics.
• Excellent Communication skills, both written and verbal, with the ability to collaborate effectively with cross-functional teams.
• Relevant experience in a digital marketing or similar role; agency or multi-brand experience is an advantage.
• Familiarity with SEO/SEM, email marketing, and marketing automation tools is beneficial.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Strong organizational skills, attention to detail, and the ability to manage multiple projects in a fast-paced environment.