Programmatic Campaign Manager: Data-Driven Growth Leader

WPP Media Limited; Karachi Division; Hybrid; PKR 1,800,000 - 3,200,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Paid time off

Wellbeing facilities

Hybrid work model

Mental health days

Job summary

WPP Media is seeking a Manager – Programmatic to lead planning, execution, and optimization of programmatic media campaigns for leading brands. You will be a key expert in data-driven media buying, collaborating with internal teams, clients, and technology partners to deliver high-performing campaigns.

The role requires strong analytical thinking, hands-on platform expertise, and the ability to drive audience strategies and measurably improve performance.

Qualifications

• Bachelor’s degree in marketing, business administration, media sciences, or related field.
• 4–6 years of experience in programmatic advertising, digital media, or media operations.
• Certifications in Google Marketing Platform, DV360, or related tools are an advantage.

Responsibilities

• Lead setup, execution, monitoring, and optimization of programmatic campaigns.
• Manage DSPs, ad servers, and related platforms to ensure accurate delivery.
• Develop audience strategies, segmentation models, and bidding approaches.
• Continuously analyze campaign performance and implement optimization tactics.
• Generate detailed performance reports and actionable insights for clients.
• Collaborate with internal planning, analytics, and client teams for integrated execution.
• Coordinate with publishers, data partners, and technology vendors.
• Ensure campaigns meet KPIs and deliver measurable business outcomes.

Skills

Programmatic advertising

DSP platforms

Audience targeting

Analytics

Campaign management

Stakeholder management

Education

Bachelor’s degree in Marketing/Business/Media

Tools

DV360

Google Marketing Platform

Ad servers

Job description

WPP Media is seeking a Manager – Programmatic to lead planning, execution, and optimization of programmatic media campaigns for leading brands. You will be a key expert in data-driven media buying, collaborating with internal teams, clients, and technology partners to deliver high-performing campaigns.

The role requires strong analytical thinking, hands-on platform expertise, and the ability to drive audience strategies and measurably improve performance.