PR Manager

SeeBiz; Lahore; On-site; PKR 1,800,000 - 3,200,000; Full time

Job summary

SeeBiz in Lahore, Pakistan, is seeking a PR Manager to develop and execute comprehensive public relations strategies that enhance the company’s reputation and brand image. You will build relationships with journalists, media outlets, influencers, and stakeholders to secure press coverage and meaningful media opportunities.

You will coordinate press releases, executive communications, crisis planning, and thought leadership initiatives, monitor media trends, and collaborate with marketing and

Qualifications

• 3–6 years of experience in public relations or corporate communications.
• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or related field.
• Excellent written, editing, and verbal communication skills.
• Proven ability to build and maintain relationships with journalists, editors, media houses, and influencers.

Responsibilities

• Develop and execute comprehensive PR strategies to enhance SeeBiz’s reputation and brand image.
• Build and maintain relationships with journalists, media outlets, industry publications, influencers, and stakeholders.
• Create and distribute press releases, media kits, corporate announcements, and executive communications.
• Identify media opportunities and secure coverage, interviews, speaking engagements, podcasts, and guest articles.
• Develop thought leadership initiatives for company executives across media channels.
• Monitor media coverage and industry trends to identify opportunities and risks.
• Manage crisis communication planning and coordinate responses to protect reputation.
• Collaborate with marketing, social media, content, and leadership to ensure consistent messaging.
• Plan and execute PR campaigns for product launches, announcements, partnerships, events, and milestones.
• Coordinate participation in conferences, trade shows, and award submissions.
• Prepare executives for media interviews and public appearances.
• Track PR campaign performance and brand sentiment.

Skills

Media relations

Press releases

Storytelling

Crisis communications

Stakeholder management

Negotiation

Analytical PR measurement

Education

Bachelor’s degree in Public Relations/Communications/Journalism/Marketing

Tools

Cision

Meltwater

Muck Rack

Brandwatch

Job description

• Develop and execute comprehensive public relations strategies that enhance the company’s reputation and brand image.


• Build and maintain strong relationships with journalists, media outlets, industry publications, influencers, and key stakeholders.


• Create and distribute press releases, media kits, corporate announcements, and executive communications.


• Identify media opportunities and secure press coverage, interviews, speaking engagements, podcasts, and guest articles.


• Develop and manage thought leadership initiatives for company executives across relevant media channels.


• Monitor media coverage and industry trends to identify opportunities and potential reputation risks.


• Manage crisis communication planning and coordinate responses to protect the company’s reputation.


• Collaborate with marketing, social media, content, and leadership teams to ensure consistent messaging across all communication channels.


• Plan and execute PR campaigns supporting product launches, company announcements, partnerships, events, and milestones.


• Coordinate participation in industry conferences, trade shows, networking events, and award submissions.


• Prepare executives for media interviews, public appearances, and speaking engagements.


• Track and analyze PR campaign performance, media mentions, share of voice, and brand sentiment.


• Develop internal communication materials when required to support company-wide initiatives.


• Maintain an up-to-date media database and nurture long-term relationships with key industry contacts.


• Ensure all external communications align with the company’s brand guidelines, messaging, and business objectives.


• 3-6 years of experience as PR Manager


• Strong understanding of public relations principles and media relations best practices.


• Excellent written, editing, and verbal communication skills.


• Exceptional storytelling and corporate messaging abilities.


• Proven ability to build and maintain relationships with journalists, editors, media houses, and influencers.


• Experience writing press releases, executive statements, media pitches, and corporate communication materials.


• Strong crisis communication and reputation management skills.


• Excellent presentation and interpersonal communication abilities.


• Ability to identify newsworthy stories and convert business updates into compelling media narratives.


• Strong project management and organizational skills with the ability to manage multiple campaigns simultaneously.


• Analytical mindset with experience measuring PR performance using media monitoring and reporting tools.


• Ability to collaborate effectively with executives, marketing teams, and external stakeholders.


• Strong negotiation and networking skills.


• High attention to detail and professionalism.


• Ability to work under pressure and manage sensitive communications confidentially.

Preferred / Nice-to-Have Skills

• Experience working with B2B technology, SaaS, startup, eCommerce, or corporate brands.


• Existing network of media contacts across business, technology, and industry publications.


• Familiarity with media monitoring and PR tools such as Cision, Meltwater, Muck Rack, Brandwatch, or similar platforms.


• Experience managing executive personal branding and thought leadership initiatives.


• Knowledge of social media communication strategies and digital PR.


• Experience coordinating press conferences, product launches, and corporate events.


• Familiarity with SEO, content marketing, and integrated marketing communications.


• Experience managing agency relationships and external PR partners.


• Basic understanding of investor relations and corporate communications is a plus.


• Experience using AI-powered tools such as ChatGPT or Claude to assist with research, media outreach, and content development.


• Bachelor’s degree in Public Relations, Communications, Journalism, Marketing, or a related field; professional PR certifications are an advantage.

• Experience


• 3-6 Years of Experience


• Working Days


• Weekly 5 days (Mon to Fri)


• Vacancy


• No of Vacancies: 1

Connect with

SeeBiz

Whether you’re curious about our work or ready to collaborate, we’d love to hear from you!

Pakistan

Office 1313, 1317 High Q Tower, Jail Rd, Gulberg V, LHR.

United States

12508 Center St., South Gate, CA 90280, USA.