Digital Performance Manager

Right Media - Shopify Partner Agency; Karachi Division; On-site; PKR 2,902,000 - 5,022,000; Full time

Job summary

Right Media - Shopify Partner Agency seeks a Digital Performance Manager to lead multi-channel campaigns from Karachi. You will optimize paid social, search, and e-commerce initiatives, monitor metrics, and adjust budgets and bidding strategies. Collaboration with account managers and creative teams is essential to meet client ROI targets.

You will forecast performance, train junior staff, and help improve digital processes in a fast-paced agency setting.

Qualifications

• Strong analytical skills to interpret campaign data and optimize performance.
• Clear communication to collaborate with internal teams and present insights.
• Performance management to oversee campaign execution and KPI delivery.
• Training and mentoring to support junior team members.
• Budgeting to manage media spend and forecast costs.
• Experience with Google Ads, Meta Ads, TikTok Ads and e-commerce performance.
• Proficiency with Google Analytics and data visualization for reporting.
• Bachelor’s degree in Marketing, Business, Data Analytics, or related field, or equivalent experience.
• Ability to work in a fast-paced environment and meet deadlines.
• Experience in performance marketing or digital agency in ecommerce/retail is beneficial.

Responsibilities

• Oversee and optimize digital marketing performance across paid social, search, and e-commerce campaigns.
• Monitor campaign metrics and generate performance reports.
• Implement data-driven budget and bidding adjustments.
• Collaborate with account managers and creative teams.
• Forecast performance and contribute to process improvements.

Skills

Analytical skills

Communication skills

Performance management

Mentoring & training

Budgeting

Google Ads

Meta Ads

TikTok Ads

Google Analytics

Reporting dashboards

Education

Bachelor’s degree in Marketing, Business, Data Analytics, or related field

Tools

Google Ads

Meta Ads

TikTok Ads

Data visualization tools

Job description

Role Description The Digital Performance Manager is a full-time, on-site role based in the Karachi Division. This role is responsible for overseeing and optimizing digital marketing performance across channels, including paid social, search, and e-commerce campaigns, to meet client growth and ROI targets. The person in this position will monitor campaign metrics, generate performance reports, and implement data-driven adjustments to budgets, bidding strategies, and creatives. Daily tasks include collaborating with account managers and creative teams, guiding performance strategy, coordinating training for junior team members, and ensuring campaigns are aligned with client objectives and agency standards. The Digital Performance Manager will also contribute to forecasting, performance reviews, and continuous improvement of digital marketing processes.

Qualifications

• Candidates should possess strong analytical skills to interpret campaign data, identify trends, and make optimization decisions.
• Candidates should possess clear and effective communication skills to collaborate with internal teams and present performance insights to clients.
• Candidates should possess performance management skills to oversee campaign execution, set KPIs, and ensure delivery against targets.
• Candidates should possess training and mentoring skills to support the development of junior team members and promote best practices.
• Candidates should possess budgeting skills to manage media spend, forecast costs, and allocate resources efficiently.
• Experience with digital marketing platforms (e.g., Google Ads, Meta Ads, TikTok Ads) and performance optimization in e-commerce environments.
• Proficiency in using analytics tools such as Google Analytics, data visualization, and reporting dashboards.
• Bachelor’s degree in Marketing, Business, Data Analytics, or a related field, or equivalent relevant experience.
• Demonstrated ability to work in a fast-paced environment, prioritize multiple projects, and meet deadlines.
• Prior experience in a performance marketing or digital agency role within e-commerce or retail sectors is highly beneficial.