Performance Marketing Manager

AutoLeap Inc.; Pakistan; Remote; PKR 900,000 - 1,400,000; Full time

Job summary

AutoLeap Inc. is seeking a Performance Marketing Manager to lead our paid media engine for a SaaS platform serving auto repair shops. You will own strategy, budgets, and cross-channel execution to acquire customers and drive revenue growth.

You will manage Google Ads, LinkedIn, Facebook, Microsoft Bing, and other paid channels, optimize campaigns, and report insights to stakeholders. A data-driven mindset and startup enthusiasm are essential.

Qualifications

• 5-6 years of experience in managing paid channels particularly Google Adwords.
• Strong knowledge of Google Ads, Facebook Ads, and other paid channels.
• Eagerness to learn new channels and a roll-up-your-sleeves mentality.
• Proven track record of past successes and role progression.
• Analytical mindset.
• Ability to multitask and prioritize between competing tasks.
• Passion for demand generation, exploring & building up new channels.
• Passion for startups and for solving tough problems.

Responsibilities

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, revenue growth, and brand awareness.
• Utilize analytics tools to track campaign performance, generate insights, and report on key metrics to stakeholder.
• Own the planning and management of paid channels like Google Adwords, Gartner sites, G2, Microsoft Bing, LinkedIn, Facebook Ads, etc.
• Ensure that our ads accounts and every component associated with them are fully compliant with the respective policies.
• Ensure that our ads are always up and running as per the advertisement plan.
• Propose, initiate, and implement different experiments to explore growth opportunities. The idea is to increase our lead generation efforts month over month against the planned budget.
• Own the entire funnel of the leads - from lead generation to closed wins.
• Propose, initiate, and implement optimizations in the ad channels.

Skills

Google Adwords

Facebook Ads

LinkedIn

Analytics

Campaign optimization

Education

Strong academics from a top institution

Job description

AutoLeap is looking for a Performance Marketing Manager to join our strong team of repeat entrepreneurs looking to expand their success into SaaS software for the automotive repair space. This is a unique trailblazer opportunity with explosive growth potential. You will become an important member of the core team, influence the company's continued success, and help shape the future of the automotive industry.

Why AutoLeap?

AutoLeap is the market-leading shop management SaaS provider in the underserved auto repair industry. The Shop Management System (SMS) provides an all-in-one, cloud-based auto repair management software that helps after-market auto shop owners focused on general repair to better understand, manage, and grow their business—from scheduling appointments to managing technicians and generating invoices to help save time and money.

In 2023, we announced our $30m Series B led by Advanced Venture Partners (AVP) and aren’t slowing down. Our mission is to change the auto repair industry one shop at a time, helping shop owners get home to their families earlier and helping them build long-lasting healthy businesses to pass on to future generations. We will be the de facto choice for all shop owners looking to grow and improve their businesses with your help!

As a Performance Marketing Manager, you will:

• Develop and execute comprehensive performance marketing strategies to drive customer acquisition, revenue growth, and brand awareness
• Utilize analytics tools to track campaign performance, generate insights, and report on key metrics to stakeholder
• Own the planning and management of paid channels like Google Adwords, Gartner sites, G2, Microsoft Bing, LinkedIn, Facebook Ads, etc
• Ensure that our ads accounts and every component associated with them are fully compliant with the respective policies
• Ensure that our ads are always up and running as per the advertisement plan
• Propose, initiate, and implement different experiments to explore growth opportunities. The idea is to increase our lead generation efforts month over month against the planned budget
• Own the entire funnel of the leads - from lead generation to closed wins
• Propose, initiate, and implement optimizations in the ad channels

To be successful in this role, you will need:

• Strong academics from a top institution
• 5-6 years of experience in managing paid channels particularly Google Ads
• Strong knowledge of Google Ads, Facebook Ads, and other paid channels.
• Eagerness to learn new channels and a roll-up-your-sleeves mentality
• Proven track record of past successes and role progression
• Analytical mindset
• Ability to multitask and prioritize between competing tasks
• Passion for demand generation, exploring & building up new channels
• Passion for startups and for solving tough problems