Performance Marketing Lead – Outsourcing Unit

AshreiTech; Karachi Division; On-site; PKR 1,674,000 - 2,790,000; Full time

Job summary

AshreiTech in Karachi, Pakistan is seeking a Performance Marketing Lead & Executive to drive growth through paid advertising, lead generation, and data-driven optimization. You will manage multi-platform campaigns, improve conversion rates, and target international audiences.

You will optimize campaigns, monitor CPL/CPA/CTR/ROAS, run A/B tests, and collaborate with design/content teams to create high-converting marketing creatives. This role is on-site with exposure to global markets.

Qualifications

• 3–5 years of hands-on performance/digital marketing or paid lead generation.
• Strong expertise with Google Ads, Meta Ads and LinkedIn Ads.
• Experience with Google Analytics, conversion tracking, and optimization tools.
• Experience managing websites, landing pages, and online enquiries.

Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads and LinkedIn Ads.
• Develop performance marketing strategies, audience segmentation, and targeted campaigns.
• Drive lead generation through paid ads, landing pages, and site optimization.
• Monitor CPL, CPA, CTR, conversion rates, and ROAS.
• Conduct A/B testing to improve campaign ROI.
• Create compelling ad copies, headlines, and CTAs.
• Collaborate with designers and content teams to produce high-converting creatives.
• Manage campaign tracking, reporting and performance analytics.
• Identify growth opportunities and continuously optimize digital marketing efforts.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

SEO

A/B testing

Lead generation

Campaign optimization

Landing pages

Conversion tracking

Education

Bachelor's degree in Marketing or related field

Job description

WE’RE HIRING | Performance Marketing Lead & Executive

Location: Karachi, Pakistan – On-site (NASTP)

Shift: 7:00 PM – 4:00 AM (US Shift)

Salary: PKR 150,000 – 250,000 per month

Experience: 3–5 Years

About the Role

We are looking for a results-driven Performance Marketing Lead & Executive to drive digital growth through paid advertising, lead generation, and data-driven campaign optimization. The ideal candidate will have hands‑on experience managing multi‑platform campaigns, improving conversion rates, and generating qualified leads, preferably targeting international markets.

Key Responsibilities

• Plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, and LinkedIn Ads.
• Develop performance marketing strategies, audience segmentation, and targeted campaigns.
• Drive qualified lead generation through paid advertising, landing pages, and website optimization.
• Monitor and analyze CPL, CPA, CTR, conversion rates, and ROAS.
• Conduct A/B testing to improve campaign performance and ROI.
• Develop compelling ad copies, headlines, and CTAs.
• Collaborate with graphic designers and content teams to develop high‑converting marketing creatives.
• Manage campaign tracking, reporting, and performance analytics.
• Identify growth opportunities and continuously optimize digital marketing efforts.

Requirements & Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field (preferred).
• 3–5 years of hands‑on experience in Performance Marketing, Digital Marketing, or Paid Lead Generation.
• Strong expertise in Google Ads, Meta Ads, and LinkedIn Ads.
• Working knowledge of Google Analytics, SEO, conversion tracking, and campaign optimization tools.
• Experience managing websites, landing pages, and online enquiry generation.
• Strong understanding of digital marketing funnels, audience targeting, and lead conversion strategies.
• Ability to analyze campaign data and make performance-driven decisions.
• Exposure to US markets or international audience targeting will be an advantage.

Why Join Us?

• Opportunity to drive measurable business growth.
• Exposure to international markets and paid digital campaigns.
• Work with a growth-focused team and contribute to strategic marketing initiatives.