Performance Marketer: Scale Paid Campaigns & ROI

Digital Auxilius; Karachi Division; On-site; PKR 900,000 - 1,300,000; Full time

Benefits offered by this job

Market-competitive salary

In-house lunch provided

Project bonuses & portfolio-enhancing

Performance-based incentives

Fuel allowance

Medical insurance for self and depend

EOBI coverage

5-day work week

Job summary

Digital Auxilius is looking for a Performance Marketer to drive paid campaigns across Facebook, Google, LinkedIn, and Twitter from our Karachi office. You will optimize campaigns, reduce CAC, and maximize ROI while collaborating with content and design teams to ensure brand-aligned messaging.

The role requires strong analytics, A/B testing, and familiarity with tracking platforms. Expect a dynamic, performance-driven environment with budget management and reporting duties.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3–5 years of hands-on experience in performance marketing and paid campaign management.
• Proven track record of scaling campaigns with measurable ROI improvements.
• Expertise in tools like Google Analytics, Meta Ads Manager, LinkedIn Campaign Manager, and other tracking platforms.

Responsibilities

• Plan, execute, and optimize paid marketing campaigns across Facebook, Google, LinkedIn, and Twitter.
• Develop strategies to maximize ROI, reduce CAC, and increase lead generation.
• Monitor and analyze campaign KPIs (CTR, CPC, CPA, ROAS, conversion rate, etc.).
• Conduct A/B testing on creatives, audiences, and landing pages for performance improvement.
• Work closely with content and design teams to align ads with brand messaging.
• Implement retargeting strategies to nurture leads and improve funnel efficiency.
• Stay updated on industry trends, platform updates, and competitor activities.
• Manage budget allocation and bid strategies to ensure cost efficiency.
• Support email marketing and automation campaigns to drive nurturing and retention.
• Create and maintain detailed performance reports (weekly, monthly, quarterly).
• Build dashboards and automated reporting systems using tools like Google Data Studio, Looker, Power BI, or Excel.
• Present actionable insights and recommendations to management and stakeholders.

Skills

Performance marketing

Campaign optimization

Analytical mindset

Project management

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Analytics

Meta Ads Manager

LinkedIn Campaign Manager

Job description

Digital Auxilius is looking for a Performance Marketer to drive paid campaigns across Facebook, Google, LinkedIn, and Twitter from our Karachi office. You will optimize campaigns, reduce CAC, and maximize ROI while collaborating with content and design teams to ensure brand-aligned messaging.

The role requires strong analytics, A/B testing, and familiarity with tracking platforms. Expect a dynamic, performance-driven environment with budget management and reporting duties.