Performance Marketer

GRQ HOLDINGS; Pakistan; On-site; PKR 1,200,000 - 1,800,000; Full time

Job summary

GRQ Holdings seeks an E-Commerce Performance & Growth Marketer to own customer acquisition and scale multiple Shopify brands. You will turn data into decisions, identify growth opportunities, and run structured experiments to continuously improve campaigns and conversion.

You will manage campaigns across Meta Ads and other platforms, collaborate with creative teams, and drive profitable growth through rigorous testing and optimization. A fast-moving environment awaits.

Qualifications

• Proven experience in performance marketing, growth marketing, or ecommerce marketing.
• Hands-on experience managing paid advertising campaigns.
• Strong working knowledge of Meta Ads Manager.
• Solid understanding of Shopify and the ecommerce customer journey.
• Experience analysing marketing and commercial performance data.
• Strong understanding of acquisition, conversion, retention and profitability metrics.
• Ability to diagnose performance problems and develop practical solutions.
• Structured approach to experimentation and A/B testing.
• Strong commercial awareness and independence in delivering results.
• Proficient English communication and reporting skills.
• Experience using AI tools as part of workflow.

Responsibilities

• Manage and optimise performance campaigns across Meta Ads with experience in Google, TikTok or Snapchat as a strong advantage.
• Develop customer acquisition and scaling strategies across multiple Shopify-based brands.
• Analyse campaign and store performance to identify opportunities for improvement.
• Monitor key metrics such as ROAS, CAC, CPA, CTR, CPM, CVR, AOV, MER and profitability.
• Build structured testing frameworks across audiences, creatives, products, offers, landing pages and campaigns.
• Collaborate with creative teams to develop new concepts, hooks, angles and ad formats.
• Identify winning campaigns and scale them efficiently while reducing waste.
• Investigate underperforming campaigns to find root causes and optimise spends.
• Conduct competitor, market, product and customer research to uncover growth opportunities.
• Improve product pages, landing pages, funnels, offers, bundles, upsells and overall conversion.

Skills

Performance marketing

Growth marketing

E-commerce marketing

Paid advertising campaigns

Meta Ads Manager

Shopify

Data analysis

Experimentation & A/B testing

Commercial acumen

Independent ownership

English proficiency

AI tools usage

Tools

Meta Ads Manager

GA4

Google Tag Manager

AI tools

Job description

GRQ Holdings builds, operates, and scales e-commerce brands across multiple categories and markets.

Our focus is not simply on launching stores or running advertising campaigns. We are building a performance-driven e-commerce operation where marketing, creative, data, customer experience, and conversion work together to produce sustainable growth.

As we continue expanding our portfolio, we’re looking for ambitious people who are analytical, commercially minded, and comfortable working in a fast-moving environment. We value people who take ownership, challenge existing strategies, test new ideas, and continuously look for ways to improve performance.

About The Role

Growth Marketing at GRQ Holdings sits at the intersection of performance advertising, data, creative strategy, conversion optimisation, and commercial growth.

We’re looking for an E-Commerce Performance & Growth Marketer who can take ownership of customer acquisition and help scale multiple Shopify-based brands.

This role goes beyond managing campaigns. You’ll be expected to understand the full customer journey, identify growth opportunities, develop structured experiments, analyse performance, and continuously improve how our brands acquire and convert customers.

We’re looking for someone who can turn data into decisions and decisions into measurable growth.

What You'll Be Doing

• Managing and optimising performance campaigns across Meta Ads, with experience in Google, TikTok, or Snapchat considered a strong advantage
• Developing customer acquisition and scaling strategies across multiple e-commerce brands
• Analysing campaign and store performance to identify opportunities for improvement
• Monitoring key metrics including ROAS, CAC, CPA, CTR, CPM, CVR, AOV, MER, and profitability
• Building structured testing frameworks across audiences, creatives, products, offers, landing pages, and campaigns
• Working closely with creative teams to develop new concepts, hooks, angles, and advertising formats
• Identifying winning campaigns and developing strategies to scale them efficiently
• Investigating underperforming campaigns and identifying the underlying causes rather than simply reducing spend
• Conducting competitor, market, product, and customer research to uncover new growth opportunities
• Improving product pages, landing pages, funnels, offers, bundles, upsells, and overall conversion performance
• Developing retargeting, remarketing, and customer recovery strategies
• Exploring new acquisition channels and opportunities for expansion
• Ensuring accurate tracking, attribution, and campaign measurement
• Using AI tools to accelerate research, analysis, creative development, reporting, and experimentation
• Preparing clear performance reports covering results, insights, tests, learnings, and next actions
• Continuously identifying opportunities to reduce acquisition costs and increase revenue and profitability

What You'll Need

• Proven experience in performance marketing, growth marketing, or e-commerce marketing
• Hands-on experience managing paid advertising campaigns
• Strong working knowledge of Meta Ads Manager
• A strong understanding of Shopify and the e-commerce customer journey
• Experience analysing marketing and commercial performance data
• Strong understanding of acquisition, conversion, retention, and profitability metrics
• The ability to diagnose performance problems and develop practical solutions
• A structured approach to experimentation and A/B testing
• Strong commercial awareness and an understanding of how marketing decisions affect profitability
• The ability to work independently and take ownership of results
• A proactive mindset with a strong focus on continuous improvement
• Strong communication and reporting skills
• Professional English proficiency
• Experience using AI tools as part of your day-to-day workflow

Nice To Have

• Experience managing significant monthly advertising budgets
• Experience scaling Shopify or direct-to-consumer brands
• Google Ads, TikTok Ads, or Snapchat Ads experience
• Experience with CRO and landing page optimisation
• Knowledge of GA4, Google Tag Manager, attribution platforms, or advanced tracking
• Experience with email/SMS retention marketing
• Experience working across multiple brands or markets
• Familiarity with automation, reporting dashboards, or data visualisation tools

What We Value

• We’re particularly interested in marketers who think beyond campaign maintenance.
• Strong candidates naturally ask:
• Why is performance changing?
• What should we test next?
• Where are we losing customers?
• Which creative angle should we explore?
• How can we improve conversion rate?
• How can we reduce CAC?
• How can we increase AOV and profitability?
• Which new channel or market should we test next?

GRQ Holdings

We’re building a team of people who want to do more than maintain what already exists. We’re looking for people who can help us find the next opportunity, test it, prove it, and scale it.