Performance Marketer

Businessoxide; Lahore; On-site; PKR 446,400 - 669,600; Full time

Job summary

Businessoxide is seeking a skilled Performance Marketer with 2 to 3 years of hands‑on experience in running and optimizing paid advertising campaigns across Meta, Google, and TikTok. The ideal candidate should excel in data analysis, audience targeting, and performance insights.

Your responsibilities will include managing campaigns, optimizing budgets to improve ROAS/ROI, and collaborating with content teams. Strong communication skills and the ability to work with data are essential for success in this role.

Qualifications

• 2–3 years proven experience in performance marketing.
• Hands-on experience with Meta Business Manager, Google Ads Manager, and TikTok Ads Manager.
• Strong understanding of audience targeting and bidding strategies.

Responsibilities

• Manage and optimize paid campaigns on Meta Ads, Google Ads, and TikTok Ads.
• Conduct daily performance monitoring, analysis, and reporting.
• Analyze performance metrics to identify trends and opportunities.

Skills

Performance marketing

Meta Business Manager

Google Ads Manager

TikTok Ads Manager

Audience targeting

Data analysis

Tools

Google Analytics 4

Marketing automation tools

Job description

We are looking for a skilled Performance Marketer with 2 to 3 years of hands‑on experience in running and optimizing paid advertising campaigns across Meta, Google, and TikTok.
The ideal candidate should be data‑driven, analytical, and capable of improving ROI through smart targeting, budgeting, and performance insights.

Requirements

• 2–3 years proven experience in performance marketing.
• Hands‑on experience with Meta Business Manager, Google Ads Manager, TikTok Ads Manager.
• Strong understanding of audience targeting, bidding strategies, and funnel optimization.
• Ability to read and interpret analytics dashboards (GA4, Ads Managers, etc.).
• Good communication and coordination skills.
• Ability to work with data, analyze patterns, and make fast decisions.

Key Responsibilities

• Manage and optimize paid campaigns on Meta Ads, Google Ads, and TikTok Ads.
• Set up conversion‑focused campaigns, including tracking, events, and retargeting.
• Conduct daily performance monitoring, analysis, and reporting.
• Optimize budgets and improve ROAS / ROI through testing and audience refinement.
• Perform keyword research, ad copywriting, and creative coordination with designers.
• Analyze performance metrics to identify trends and opportunities.
• A/B test creatives, landing pages, and audience segments.
• Collaborate with the marketing and content teams to align campaign strategy.
• Prepare weekly and monthly performance reports.

Preferred Skills (Optional)

Experience with Shopify, WordPress, or landing page builders.

Knowledge of marketing automation & CRM tools.

Strong creative sense for ad content and hooks.