Performance Marketer

Cogent Labs; Lahore; On-site; PKR 1,200,000 - 1,900,000; Full time

Job summary

Cogent Labs is hiring a Performance Marketer for its Lahore office. The role executes growth marketing campaigns across Meta and Google, builds landing pages, manages marketing automation, and maintains the CRM under direction from the Head of Growth.

You’ll work hands-on with the marketing tech stack, optimize campaigns for lead quality, and provide feedback to the content team on creative effectiveness. This is an on-site position requiring strong technical marketing skills.

Qualifications

• Hands-on paid advertising experience with Meta and Google, 1+ year.
• Happy managing $5k+ monthly ad spend with lead-generation results.
• Strong platform proficiency and troubleshooting independence.
• Ability to read data and optimize campaigns for ROAS.
• Experience building landing pages and marketing automation.
• CRM data management and reporting experience.

Responsibilities

• CampaignSetup&Launch: Build campaigns, upload creatives, configure tracking, and launch on schedule.
• CampaignOptimization: Monitor, adjust budgets and targeting, run A/B tests.
• LandingPageBuilding: Create mobile-friendly landing pages with page builders.
• LandingPageOptimization: Test headlines, copy, layout, and CTAs for conversion.
• MarketingAutomationManagement: Build email sequences and multi-channel campaigns.
• CRMManagement: Maintain clean CRM data and pipelines; integrate tools.
• CreativeFeedback&Collaboration: Provide actionable feedback on creatives before launch.
• PerformanceTracking&Reporting: Track metrics and share weekly performance.
• Tool&PlatformMastery: Master stack; stay updated with platform changes.
• BudgetManagement: Monitor spend and reallocate to top performers.
• A/BTestingExecution: Design, run, and analyze tests for improvements.
• LeadQualityManagement: Ensure leads meet ICP; filter out junk.
• PlatformBestPractices: Apply current best practices and platform guidelines.

Skills

Paid Advertising

Platform Proficiency

Ad Copy & Creative

Technical Learning

Landing Page

Marketing Automation

CRM Management

Analytical Skills

Attention to Detail

Execution Focus

Communication

Continuous Improvement

Tools

Meta Ads Manager

Google Ads

GoHighLevel

Unbounce

Leadpages

Webflow

Instapage

HTML/CSS

Job description

CogentLabsishiringPerformanceMarketerforitsLahoreoffice.

JobType:On-site

Role

The PerformanceMarketer is responsible for executing the growth marketing strategy by setting up, launching, and optimizing paid advertising campaigns across Meta and Google platforms. This role focuses on tactical execution, building campaigns, creating landing pages, managing marketing automation, and maintaining the CRM, all based on strategic direction from the Head of Growth (CEO). You will be hands-on with the marketing technology stack, ensure campaigns run smoothly, continuously optimize for better performance, and provide valuable feedback to the content team on what creative will work. Success in this role requires strong technical skills with advertising platforms, the ability to learn new marketing tools quickly, excellent attention to detail in campaign setup, and a keen understanding of what ad copy and creative will resonate with audiences. You are the execution engine that brings growth strategies to life.

Requirements(ForanIdealCandidate)

• PaidAdvertisingExperience: Minimum 1 year of hands-on experience running paid advertising campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube). Must have managed at least $5,000+ per month in ad spend. Proven track record of lead generation campaign performance. Experience with B2B or service-based business campaigns strongly preferred.
• PlatformProficiency: Expert-level knowledge of Meta Ads Manager and Google Ads platforms. Comfortable with campaign structure, targeting, bidding strategies, and optimization techniques. Can navigate platforms efficiently and troubleshoot issues independently. Stays current with platform changes and new features.
• AdCopy&CreativeJudgment: Excellent eye for what ad copy and creative will perform well. Can evaluate headlines, messaging, imagery, and CTAs for conversion potential. Understands direct response principles and what makes ads effective. Provides specific, actionable feedback to the creative team. Thinks like a marketer, not just a campaign executor.
• TechnicalLearningAbility: Fast learner of new marketing tools and platforms. Comfortable with marketing technology and doesn’t get overwhelmed by new software. Can read documentation, watch tutorials, and figure things out independently. Adapts quickly to new platforms like GoHighLevel, landing page builders, analytics tools, etc. Technical aptitude and comfort with software.
• LandingPageSkills: Experience building landing pages using page builders (Unbounce, Leadpages, Webflow, Instapage, or similar). Understands landing page best practices and conversion rate optimization. Can implement designs and ensure technical functionality. Basic HTML/CSS knowledge helpful but not required.
• MarketingAutomationExperience: Familiar with marketing automation platforms (GoHighLevel, HubSpot, ActiveCampaign, or similar). Can build email sequences, workflows, and multi-channel campaigns. Understands automation logic, triggers, and conditions. Experience with lead nurturing and drip campaigns.
• CRMManagement: Experience with CRM systems—data management, custom fields, pipelines, reporting. Organized and detail-oriented with data. Understands importance of clean data and maintains it diligently. Can set up integrations and automations within CRM.
• AnalyticalSkills: Comfortable working with data and metrics. Can analyze campaign performance, identify trends, and make data-driven decisions. Uses spreadsheets for tracking and analysis. Understands key metrics like CTR, conversion rate, cost per lead, ROAS. Thinks quantitatively about marketing.
• AttentiontoDetail: Meticulous about campaign setup, tracking implementation, and quality control. Catches errors before they become costly mistakes. Double-checks work before launching. Maintains organized documentation and naming conventions.
• ExecutionFocus: Thrives on executing strategy provided by leadership. Comfortable taking direction and implementing plans. Not looking to own strategy—focused on flawless execution. Reliable and consistent in delivering on assigned tasks.
• CommunicationSkills: Clear written communication for reporting and team collaboration. Can explain technical issues and performance data simply. Asks good clarifying questions when strategic direction is unclear. Proactive about flagging issues and opportunities.
• ContinuousImprovementMindset: Always looking for ways to optimize and improve. Tests new approaches systematically. Learns from wins and losses. Stays current with marketing trends and best practices. Growth-oriented mindset focused on results.

Responsibilities

• CampaignSetup&Launch: Setup advertising campaigns in Meta Ads Manager and Google Ads based on strategic direction provided. Create campaign structures, ad sets, targeting parameters, and bidding strategies. Upload ad creative and copy provided by content team. Configure conversion tracking and ensure pixels fire correctly. Double-check all settings before launch. Execute campaign launches on schedule with no errors.
• CampaignOptimization: Monitor campaign performance daily and make optimization adjustments. Adjust budgets, bids, and targeting based on performance data. Pause underperforming ad sets and scale winners. Test different audience segments, placements, and creative combinations. Optimize for lead volume and lead quality. Implement A/B tests on targeting, creative, and messaging. Continuously improve campaign efficiency and results.
• LandingPageBuilding: Build high-converting landing pages using page builders (Unbounce, Leadpages, Webflow, or similar). Implement designs and copy provided by content team. Ensure pages are mobile-responsive, fast-loading, and properly connected to CRM and tracking. Setup forms, thank-you pages, and conversion tracking. Create multiple landing page variations for testing.
• LandingPageOptimization: Continuously improve landing page conversion rates through testing and iteration. Implement A/B tests on headlines, copy, layout, forms, and CTAs. Analyze user behavior using heatmaps and analytics. Identify friction points and remove barriers to conversion. Make data-driven improvements based on performance. Test different value propositions and messaging angles.
• MarketingAutomationManagement: Build and manage marketing automation workflows in GoHighLevel or similar platforms. Create email sequences, SMS campaigns, and multi-channel nurture flows. Setup triggers, conditions, and automation logic. Ensure automations fire correctly and leads receive proper follow-up. Monitor automation performance and optimize sequences. Build workflows for lead nurturing, appointment reminders, and re-engagement.
• CRMManagement: Maintain clean, organized CRM with accurate lead and contact data. Setup custom fields, tags, pipelines, and workflows in GoHighLevel. Ensure proper lead routing and assignment. Build reports and dashboards for pipeline visibility. Keep CRM integrated with advertising platforms and other tools. Train team members on CRM usage when needed.
• CreativeFeedback&Collaboration: Review ad creative and copy from content team before campaigns launch. Provide specific, actionable feedback on what will work vs. what won't based on platform best practices and past performance. Evaluate headlines, images, CTAs, and messaging for conversion potential. Request revisions when needed. Share performance data with content team to inform future creative. Maintain close collaboration loop with content creators.
• PerformanceTracking&Reporting: Track campaign performance metrics daily—impressions, clicks, CTR, conversions, cost per lead. Compile weekly performance reports showing spend, leads generated, and campaign efficiency. Flag issues and opportunities to Head of Growth. Maintain accurate tracking of lead sources and attribution. Provide data-driven insights on what’s working and what’s not.
• Tool&PlatformMastery: Master the marketing technology stack including Meta Ads Manager, Google Ads, GoHighLevel, landing page builders, analytics platforms, and tracking tools. Stay current with platform updates and new features. Learn new tools quickly as needed. Troubleshoot technical issues independently. Leverage platform capabilities fully to maximize results.
• BudgetManagement: Manage advertising budgets responsibly within allocated amounts. Monitor daily spend and pacing. Reallocate budget to best-performing campaigns. Ensure spend aligns with plan and doesn’t overshoot. Flag budget concerns proactively. Track budget utilization and efficiency.
• A/BTestingExecution: Setup and run A/B tests on campaigns, landing pages, and creative. Ensure tests are structured correctly with proper control/variant setup. Monitor tests for statistical significance. Document test results and learnings. Implement winning variations at scale. Maintain testing calendar and roadmap.
• LeadQualityManagement: Monitor lead quality and take action when quality drops. Work with Pre-Sale team to understand which lead sources produce best prospects. Optimize targeting and messaging to improve lead qualification. Filter out junk leads and spam. Ensure paid channels deliver qualified prospects who match ideal customer profile.
• PlatformBestPractices: Stay current with Meta and Google advertising best practices, algorithm changes, and policy updates. Implement recommended campaign structures and optimization techniques. Adopt new ad formats and features as they become available. Follow platform guidelines to avoid disapprovals. Participate in platform training and certification programs.

Results(WhatSuccessLooksLike)

• Leadvolumetargetsmet—Consistently deliver 20+ qualified leads per month. No months with significant shortfalls.
• Quarter-over-quartergrowth—Achieve 20% growth in lead volume each quarter through optimization and scaling. Trajectory shows consistent improvement.
• Error-freecampaignexecution—Campaigns launch correctly without tracking issues, targeting errors, or technical problems. Attention to detail prevents costly mistakes.
• Efficientcampaignmanagement—Campaigns run smoothly with daily monitoring and quick optimization responses. Issues are caught and fixed promptly.
• High-qualitylandingpages—Landing pages are professional, fast-loading, mobile-optimized, and convert at healthy rates. Page performance improves over time through testing.
• Reliablemarketingautomation—Email sequences, SMS campaigns, and workflows function correctly. Leads receive timely, appropriate communication. Automation enhances rather than detracts from experience.
• Clean, organizedCRM—CRM data is accurate and current. Reports pull reliable information. Team can trust the data for decision-making.
• Valuablecreativefeedback—Content team finds your feedback helpful and specific. Creative performance improves based on your input. Collaboration is smooth and productive.
• Strongtoolproficiency—You're efficient with the marketing tech stack. Problems are resolved quickly. New tools are mastered without extensive hand-holding.
• Continuousoptimisationmindset—You're always testing and improving. Performance trends positively month-over-month. You identify opportunities and act on them proactively.