Performance Marketer

Lakhani Builders; Karachi Division; On-site; PKR 1,800,000 - 3,000,000; Full time

Job summary

Lakhani Builders is seeking an in-house Marketing Specialist in Karachi to drive paid campaigns for luxury real estate projects. You will optimize spend across Meta, Google and YouTube to generate qualified enquiries, site visits and bookings.

The role requires expert campaign planning, budget control and data-backed reporting, with close collaboration to sales leadership.

Qualifications

• 4+ years in performance marketing.
• Real estate lead generation experience in Karachi.
• Proficient with Meta Business Manager, Google Ads and GA4.
• Ability to back results with data.
• Understanding of high-ticket buyers and serious enquiries.
• Skills in planning, budgeting, testing, tracking and reporting.

Responsibilities

• Plan, run and optimise campaigns across Meta, Google and YouTube.
• Manage campaign budgets and keep cost per qualified lead on target.
• Test audiences, landing pages and creative assets to improve campaign performance.
• Set up conversion tracking and CRM-linked reporting.
• Share clear weekly and monthly reports with the sales team and leadership.

Skills

Campaign planning

Budget management

Audience testing

Creative testing

Conversion tracking

Reporting

Tools

Meta Business Manager

Google Ads

GA4

Job description

Job Description

Join the marketing team at Lakhani Builders and help buyers discover its luxury projects through paid channels. The role focuses on turning advertising spend into qualified enquiries, site visits and bookings.

Responsibilities

• Plan, run and optimise campaigns across Meta, Google and YouTube.
• Manage campaign budgets and keep cost per qualified lead on target.
• Test audiences, landing pages and creative assets to improve campaign performance.
• Set up conversion tracking and CRM-linked reporting.
• Share clear weekly and monthly reports with the sales team and leadership.

The position is based in-house in Karachi.

Job Specification

• At least four years of performance marketing experience.
• Proven experience generating real estate leads in Karachi.
• Strong command of Meta Business Manager, Google Ads and GA4.
• Ability to provide campaign results supported by performance data.
• Understanding of high-ticket buyers and methods for identifying serious enquiries.
• Skills in campaign planning, budget management, audience and creative testing, conversion tracking, and reporting.