Performance Ads Lead: Google & Meta

Rexen; Saddar; On-site; PKR 1,004,000 - 1,674,000; Full time

Job summary

Rexen Consultancy in Rawalpindi is seeking a Google & Meta Ad Specialist to plan, build, and manage paid campaigns on Google Ads and Meta platforms, including audience targeting, budgeting, and bid optimization.

You will monitor performance, analyze campaign data, implement optimizations to improve ROI, and collaborate with design and strategy teams to craft effective ad copy and creatives. Regular performance reporting will be shared with internal stakeholders and clients.

Qualifications

• Experience with Google Ads (Search/Display/YouTube) and Meta Ads Manager for setup, optimization and reporting.
• Hands-on targeting, keyword research, bid strategies, A/B testing, and conversion tracking.
• Ability to translate metrics into actionable optimizations for ROI and CPA improvement.
• Collaborates with design/content teams to craft effective ad copy and creatives.
• Familiar with Google Analytics or similar tools to track user behavior and attribution.

Responsibilities

• Plan, build, and manage paid campaigns on Google Ads and Meta platforms.
• Set up audience targeting, monitor CPC/CTR/CPA/ROAS, and optimize bids.
• Create and test ad creatives and copy in collaboration with teams.
• Analyze performance data and prepare insights and reports for stakeholders.
• Stay updated on platform changes, policies, and best practices to ensure compliance.

Skills

Google Ads

Meta Ads Manager

Campaign optimization

Audience targeting

A/B testing

Conversion tracking

Data analysis

Ad copywriting

Communication

Education

Bachelor’s degree in Marketing/Business/Communications

Tools

Google Analytics

Facebook/Meta Ads Manager

Job description

Rexen Consultancy in Rawalpindi is seeking a Google & Meta Ad Specialist to plan, build, and manage paid campaigns on Google Ads and Meta platforms, including audience targeting, budgeting, and bid optimization.

You will monitor performance, analyze campaign data, implement optimizations to improve ROI, and collaborate with design and strategy teams to craft effective ad copy and creatives. Regular performance reporting will be shared with internal stakeholders and clients.