Perfect Stores Specialist

National Foods Limited; Karachi Division; On-site; PKR 720,000 - 1,080,000; Full time

Job summary

National Foods Limited is seeking a Merchandiser Specialist to drive POS execution and optimize in-store visibility. You will develop POSM, plan allocations by market, and coordinate with sales and finance to ensure timely promotions.

You will also train merchandisers, monitor KPIs, and support launches with field teams, ensuring perfect stores across channels and strong brand presence.

Qualifications

• Education: Graduate held from a recognized institution.
• 3–4 years of relevant merchandising or sales experience.
• Strong understanding of POS and in-store execution.

Responsibilities

• Drive POS execution at retail points of sale according to company strategy.
• Develop best-in-class POSM to maximize off-take with commercial teams.
• Set POSM allocations by market following guidelines and RPM feedback.
• Determine merchandising requirements across Trade, Retail, and street outlets.
• Manage POSM budget, logistics, distribution, and assortment.
• Deliver training for merchandisers on product knowledge and shopper profiles.
• Ensure merchandisers meet punctuality, attendance and appearance standards.
• Monitor KPI performance of merchandisers and report results.
• Plan and implement sales tools and planograms with sales teams.
• Develop brand planograms and channel-level stock lists in coordination with teams.
• Act as custodian of Perfect Stores strategy and in-trade visibility.
• Measure and track trade visibility countrywide; coordinate events and sponsorships.
• Collaborate with Category Teams to create visibility through promotions.
• Ensure execution and maintenance of Perfect Stores per standard.
• Cascade weekly/monthly visibility plans; maintain calendars.
• Support launches with field teams and RPMs; develop roadshows as needed.
• Conduct periodic trade visits and close reports for launches.
• Evaluate promotions with ROI data and market feedback.
• Coordinate with Finance to validate promotions for planning.

Skills

POS merchandising

Planograms

Brand guidelines

Training merchandisers

Trade marketing

Education

Graduate

Tools

POSM management

Planograms

Budget coordination

Job description

At National Foods Limited, we are on a journey of growth and on building our most valuable assets which include our brands, financial strength, global presence, and our unbridled commitment to becoming a truly sustainable and a renowned company in the world.

Job Purpose

To play a key role in achieving company sales target & category growth through developing & implementing BTL strategies within brands guidelines as well as customers & shoppers expectations.

Principal Responsibilities

• Drive Company's vision at the Point of Sale (POS)
• Maximize off take on categories through developing best in class Point of Sale Material (POSM) with commercial team.
• Set POSM allocations by market through brand guidelines & Sr. Revenue Planning Manager's feedback.
• Determining Merchandising requirement and ensuring availability through each channel-Trade, Retail shops, Street Corner Shops etc.
• Manages the POSM (including budget, logistics, distribution, assortment etc.) by finding the most efficient solutions.
• Develop & deliver necessary training for merchandisers on product knowledge & shoppers' profile.
• To ensure the merchandiser meet punctuality, attendance and personal appearance.
• To maintain the merchandiser’s KPI and performance monitoring.
• Plan in conjunction with Perfect Store Manager, Revenue Planning Manager & Sales Team the salesman merchandizing tools (POS guidelines, product knowledge & planograms).
• Develop brand planograms for brands while aligning Revenue Planning Manager, Cluster Category Planning Managers & considering Sales Feedback.
• Develop must stock list (MSL) for Brands on channel level in coordination with RPMs, CCPMs and Field teams.
• Be the custodian of delivering the Perfect Stores strategy and Picture of Success in trade execution.
• Responsible for Trade visibility measurement and Tracking across Country.
• Working with Category Teams to drive visibility during Events & Sponsorship.
• Work with Category Teams to create and drive visibility through promotional activations.
• Ensure the execution and maintenance of perfect stores as per the standard.
• Cascade the weekly and monthly visibility plan, Keep and update the yearly / monthly calendar of visibility drives.
• Plan in coordination with Sr. RPMs, CCPMs and Sales Field Force to support for all new launches.
• Develop sales presenters & road shows for partners' sales teams whenever needed.
• Conduct periodically trade visit to assess new launches implantation in key markets.
• Assess launch success & prepare closing report for major launches.
• Develop yearly promotional plan brand wise & on Country level in line with brand guidelines, Sales feedback as well as shoppers' insights.
• Present yearly promotional plan for approval to Perfect Store Manager.
• Align finance on promotional cost by promotion & all related charges.
• Produce & ship promotional packaging to all markets within the agreed timelines.
• Pre-& post promotions evaluation through estimated ROI & market feedback as well as market data readings when applicable.
• Work closely with Finance to validate all promotions for future planning and efficient achievements.
• Conduct market visits in coordination with Category & Sales Team.

Background Requirements

Education: Graduate

Grade: TM9

Experience: 3 to 4 years of relevant experience.

National Foods Limited provides equal employment opportunity (EEO) to all persons regardless of age, color, origin, physical or mental disability, race, religion, creed, gender, marital status, status with regard to public assistance or any other characteristic protected by federal, state or local laws.