Perfect Store Specialist | Trade Marketing & POSM

National Foods Limited; Karachi Division; On-site; PKR 720,000 - 1,080,000; Full time

Job summary

National Foods Limited is seeking a Merchandiser Specialist to drive POS execution and optimize in-store visibility. You will develop POSM, plan allocations by market, and coordinate with sales and finance to ensure timely promotions.

You will also train merchandisers, monitor KPIs, and support launches with field teams, ensuring perfect stores across channels and strong brand presence.

Qualifications

• Education: Graduate held from a recognized institution.
• 3–4 years of relevant merchandising or sales experience.
• Strong understanding of POS and in-store execution.

Responsibilities

• Drive POS execution at retail points of sale according to company strategy.
• Develop best-in-class POSM to maximize off-take with commercial teams.
• Set POSM allocations by market following guidelines and RPM feedback.
• Determine merchandising requirements across Trade, Retail, and street outlets.
• Manage POSM budget, logistics, distribution, and assortment.
• Deliver training for merchandisers on product knowledge and shopper profiles.
• Ensure merchandisers meet punctuality, attendance and appearance standards.
• Monitor KPI performance of merchandisers and report results.
• Plan and implement sales tools and planograms with sales teams.
• Develop brand planograms and channel-level stock lists in coordination with teams.
• Act as custodian of Perfect Stores strategy and in-trade visibility.
• Measure and track trade visibility countrywide; coordinate events and sponsorships.
• Collaborate with Category Teams to create visibility through promotions.
• Ensure execution and maintenance of Perfect Stores per standard.
• Cascade weekly/monthly visibility plans; maintain calendars.
• Support launches with field teams and RPMs; develop roadshows as needed.
• Conduct periodic trade visits and close reports for launches.
• Evaluate promotions with ROI data and market feedback.
• Coordinate with Finance to validate promotions for planning.

Skills

POS merchandising

Planograms

Brand guidelines

Training merchandisers

Trade marketing

Education

Graduate

Tools

POSM management

Planograms

Budget coordination

Job description

National Foods Limited is seeking a Merchandiser Specialist to drive POS execution and optimize in-store visibility. You will develop POSM, plan allocations by market, and coordinate with sales and finance to ensure timely promotions.

You will also train merchandisers, monitor KPIs, and support launches with field teams, ensuring perfect stores across channels and strong brand presence.